While Household Goods Sales Drop, Wayfair Maintains Significant Market Share

YipitData Launches Home Goods Market Share Index, Shows Wayfair Market Share 2x Closest Competitors

NEW YORKJune 2, 2022 /PRNewswire/ — YipitData, the leading market research firm, today released the first edition of its Home Goods Market Share Indexa ranked list of the top 30 pure play brands and shopkeepers. The new quarterly index, compiled by YipitData’s retail and e-commerce analysts, tracks trends and estimated sales using the company’s trusted alternative data solutions. It measures year-over-year growth, market share, quarterly changes and represents online and offline sales within the US.

“Our goal for this index is to highlight industry trends using alternative data — including our own data sets — to better paint a picture of how the competition is stacking up,” said Ariane Turley, Sr. Research Analyst at YipitData. “Retailers, especially household goods, deserve to be watched, especially in the wake of the pandemic as shopping habits return to old patterns.”

YipitData’s Home Goods Market Share Index provides a current snapshot of the household goods retail landscape, showing winners and losers in an industry ravaged by market shifts and disruptions. The top 10 retailers according to GMV together accounted for more than 70% of the total GMV of the top 30 pure players in April 2020† However, as smaller players recapture more of the market, GMV’s share of the top 10 brands has steadily declined.

Home Goods Market Share Key Points:

  • Wayfair leads the industry overall, with a market share of 16.7%. The e-commerce giant gained consumer momentum during the pandemic, but lost its pandemic gains in the home shopping market, with market share slipping to pre-pandemic levels.
  • Wayfair has nearly 2x the market share of its closest competitors, HomeGoods and Bed Bath & Beyond.
  • HomeGoods, part of The TJX Companies, Inc. shows an incredible comeback story. Its strong performance in 1Q2022 matches that of other discount stores in the household goods sector. HomeGoods saw the second largest percentage point increase in market share (+0.66 ppt), second only to Pottery Barn (+1.1 ppt).
  • Average order frequency and customer retention rate declined from 1Q2021 to 1Q2022 for most of the top 10 retailers, which may reflect a decline in consumer demand for household items, industry challenges with supply chain disruption and/or a resurgence in smaller players like Ethan AllenArhaus and Room & Board claim more from the household goods market.

Top 30 Home Goods Pure Players:

  1. way fair
  2. Bed Bath & More
  3. HomeGoods
  4. IKEA
  5. big lot
  6. Pottery Barn*
  7. Ashley Furniture
  8. Restoration Hardware
  9. overstock
  10. La-Z-Boy
  11. Home
  12. Crate & Barrel*
  13. West Elma
  14. rooms to go
  15. Raymour & Flanigan
  16. living areas
  17. Nebraska Furniture Mart
  18. The container shop
  19. Williams Sonoma
  20. Bob’s Discount Furniture
  21. Badcock Furniture
  22. Haverty’s
  23. Ethan Allen
  24. Arhaus
  25. Room and Board
  26. Bassett Furniture
  27. furniture row
  28. Houzz
  29. CITY Furniture
  30. Mathis Brothers

* Crate and barrel including CB2
* Pottery Barn includes sales of Pottery Barn Kids & Teens

Index does not include Amazon, Walmart, Target as this index is aimed at the pure play retailers

Get in touch to dive deeper into the data and find out what’s driving these changes [email protected]† Starting this week, the index will be updated quarterly and is available on yipitdata.com/homegoodsindex

About YipitData

YipitData is the industry’s most accurate and trusted source of alternative data. We provide useful insights to answer our customers’ most important questions by finding, cleaning, verifying and analyzing billions of alternative data points. By partnering with more than 400 institutional investors and Fortune 500 companies, we provide our clients with the data they need to make better investment decisions. For more information visit YipitData.com

SOURCE YipitData

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