What is the next market stop for Platin’s Latin American buyers and manufacturers?

The Platin Pavilion at Las Vegas Market showcased a wide variety of products made in Mexico.

LAS VEGAS – Made in Mexico sourcing took center stage at the Platin Pavilion showroom in the Las Vegas Market summer, and Platin officials say the Platin American Alliance is planning to expand its presence into other US markets

“The Platin Pavilion project intends to expand its presence into the Atlanta and High Point markets in the near future,” said Daniel Ríos, COO. “In today’s challenging world of logistics, the Platin made in Mexico pavilion seal stands out as an alternative source for buyers in the US and Canada, offering premium quality and personalized service with fast delivery at a fair cost from trading partners in Mexico.”

More than 950 buyers from 30 Latin American countries are members of the Platin American Alliance, a project started in 2016 with a preferred buyers program to encourage Latin American buyers to participate in American fairs. Members include retail stores, shopkeepers, developers, architects and interior designers. The organization launched the Platin Pavilion in 2019 at Las Vegas Market.

“Our goal is to showcase the best manufacturers and artist collections from Mexico and Latin America to US buyers,” said Ríos. “We have seen an increase in shopper activity at the Las Vegas Market. First-time visitors, prospects and buyers were excited about the Platin Pavilion’s resource collections, and we received orders and new registrations to buy online throughout the year.”

For the summer market, Platin hosted three events: Made in Mexico, Source in Mexico and open house. Ríos noted that the buyer’s response was strong and comments were positive.

“Our offering presents buyers with a wide variety of products,” he said. “We have artists and manufacturing companies. In the art pieces, one of our featured artists has just returned from an exhibition in Milan, Italy. We have both framed and unframed art, and our manufacturing companies are so diverse and range from furniture, leather furniture, mirror and mirror frames, chairs, home decor accessories, large fiberglass bases and planters, and much more. .

“The Platin Pavilion project is proud to be able to showcase alternative short-listed Mexican manufacturing companies willing to work on custom designs for each of our US and Canadian buyers.”

In addition to sourcing made in Mexico products, Ríos says Platin offers its buyers and sellers a beneficial business partner.

“We have the advantage of trade agreements between the US, Mexico and Canada, and in the current economy, logistics time and related costs pose a challenge,” he said. “Mexico has positioned itself as the top choice of origin due to its manufacturing quality, logistical capability, delivery time, personalized service and related total cost.

“For the foreseeable future, we as Platin will continue to encourage B2B among our Latin American buyers with brands present at trade shows in the US,” continued Rios. “On the other hand, with the Platin Pavilion, we want to continue increasing our offering of shortlisted artists and manufacturing companies showcasing their collections in our showroom at Las Vegas Market and online to US buyers.”

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