Photography by François Halard
Fast-fashion retailer Zara is best known for its ability to bring catwalk trends straight to your closet almost instantly at prices that won’t break the bank. As such, the homeware arm of the brand, Zara Home, isn’t typically a go-to source for creating a haute home. But that is about to change with a new collab: a furniture line designed by all-star architect Vincent Van Duysen.
Van Duysen’s designs mark a higher price point for the otherwise affordable private label, with sofas starting at $6,300, desks starting at $2,500 and rugs starting at $500. To reflect this higher demand, the new line — which also includes lamps, cocktail tables, side tables and love seats – branded as ZARAHOME+. Although there are no physical Zara Home stores in the US, the products will be available to order online and in many stores in Europe.
ZARAHOME+ is not the first major collab for the Belgian architect, whose long resume includes products for Flos, B&B Italia and Paola Lenti, not to mention a position as creative director of Molteni&C. But for Van Duysen, who is also celebrating 35 years in the business in addition to his 60th birthday, the collection serves as a return to some of his earliest ideas.
“I started with my first house that I moved into when I came back from Belgium after my studies in Milan”, Van Duysen tells ELLE DECOR. “That particular house was first published in ELLE Decoration UK. Ilse Crawford was the one who discovered me.”
The space and furnishings felt very natural, classic and uncomplicated – an aesthetic purity that matched Zara’s focus on design. The collection too takes inspiration from ancient muses such as Jean-Michel Frank, Alvar Aalto and Luis Barragán. Those ideas are even reflected in the color palette of the Zara Home collection, which consists mainly of soft neutrals.
The general concept, according to Van Duysen, was simple: create pieces that could exist in any home, no matter how big or small, and that would stand the test of time. “I took out all the excess to create the purest shapes, whether that was a sofa, a rug or a side table,” he says.
These latest drops will be available on Zara Home’s website from June 30, with a new Van Duysen collection focused on dining to launch in October. Until then, the first round of furniture seems to have already impressed their designer. “Every time we made the layouts and looked at the prototypes, it felt like coming home,” he says. “It was really beautiful. It really confirmed the essence of where it all started and what I want to share with the world.”
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