Vera Bradley partners with Col

FORT WAYNE, Ind., May 11, 2022 (GLOBE NEWSWIRE) — Vera Bradley, Inc. (VRA) today announced that Vera Bradley, its iconic American brand of lifestyle bags and luggage, has partnered with The Coleman Company to develop modern outdoor gear for those who appreciate function and style. Inspiring new adventures, the limited-edition Vera Bradley + Coleman collection combines Vera Bradley’s iconic patterns and purposeful functionality with Coleman’s historic heritage and outdoor experience.

From day trips to weekend getaways, the collection includes a range of new products with must-see design details such as a water-repellent finish and water reservoir location, and two unique patterns, Eden Paisley and Blue Wild Flowersto inspire customers to enjoy the great outdoors all summer long.

“Vera Bradley and Coleman are beloved American heritage brands known for quality, durability, innovation and thoughtful design, so our partnership is a natural fit. The Vera Bradley + Coleman collection is a perfect complement to our mission to connect and empower women and girls on their unique and remarkable journeys. This collection will allow our customers to explore the world with ease and make it a brighter place at the same time,” noted Daren Hull, President, Vera Bradley Brand.

Jim Pisani, CEO of Coleman Company, Inc., added: “The outdoors has always been a place for growth and personal expression, and the Coleman Company has been a part of that journey for more than 120 years. We are excited to present a collaboration that combines Vera Bradley’s iconic patterns with Coleman’s history and outdoor experience.”

The Vera Bradley + Coleman collection is now available for purchase at select Vera Bradley Full Line and Target stores, as well as at, and

The collection includes:

  • 28 can soft cooler: With a comfortable carrying handle and multiple pockets, this cooler is perfect for picnics, festivals, or any outdoor entertainment.
  • Broadband quad chair: Take comfort with you on any adventure; This chair easily folds into a carrying bag and is ready for the next opportunity to relax.
  • 4P Skydome™ tent: Compact in size, this is the perfect tent for a weekend getaway. Easy setup allows for more time spent with friends and family.
  • 20 oz beer glass: The ideal cup for every endeavor, this stackable cup includes a built-in bottle opener and straw to take with you on the go.
  • Cooler Backpack: Take your cold drinks and snacks with ease on your next camping adventure with this Cooler Backpack.
  • sling bag: The cargo space of a small backpack and the ease of a hands-free crossbody style finally meet.
  • Backpack (15L) and Large Backpack (22L): Whether you’re hiking new trails or exploring your own backyard, these packs are back for adventures near and far.
  • camp blanket: Travel-ready and so soft, this camping blanket has a water-repellent finish with a fleece lining so you stay warm and cozy no matter where your trip takes you.
  • hip bag: Wherever you go, this thoughtful hip bag has all your needs covered. From the water-repellent finish to the comfortable elastic strap, you’ll reach for it before embarking on any adventure.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s bags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns and bright colors that inspire and connect women like no other brand in the global marketplace. Visit and follow @verabradley to learn more.

Built on 120 years of experience, The Coleman Company, Inc. it inspires connections between people and the outdoors, and our gear is wherever you are: on the trail, by the lake, at camp – and today, even in your backyard. Coleman believes that time spent outdoors reconnects people with each other and the planet, paving the way for a better tomorrow – for everyone. The Outside is calling. Reply. For more, visit and follow them on Instagram.

Newell Brands (NWL) is a leading global consumer goods company with a strong portfolio of well-known brands including Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer’s, Yankee Candle, Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Contigo, Oster, Sunbeam and Mr. Coffee. Newell Brands’ beloved and planet friends improve and brighten consumers’ lives at home and away, creating moments of joy, building trust and providing peace of mind. Additional information about Newell Brands is available on the company’s website,

A photo accompanying this announcement is available at


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