USC Athletics partners with iTrustCapital, official crypto platform of the USC Trojans

Sports properties | 09 August 2022

LOS ANGELES — USC Athletics and iTrustCapital have partnered up, making iTrustCapital the official crypto platform of the USC Trojans.

As part of this sponsorship, iTrustCapital will have a strong presence through banners, on-site activations and additional advertising for the football and basketball season. In addition, custom signs will be displayed in and around the iconic Los Angeles Memorial Coliseum, home of the USC soccer team, and the Galen Center, which hosts Trojan basketball games. iTrustCapital will host special events and promotional activities during the football and basketball seasons, both before and after many events.

“USC’s legacy and community aligns with iTrustCapital’s values ​​and mission. As pillars of Southern California culture, we are proud to partner with USC and continue to support its long-term success, both on and off the field the field,” said Trever. Gregory, Chief Operating Officer of iTrustCapital. “By partnering with USC Athletics, iTrustCapital aims to provide all Trojans, current students, and active alumni with knowledge and experience in retirement savings and investing.”

“We are pleased to welcome iTrustCapital as one of our newest partners,” said USC Athletics Director Mike Bohn. “Consistent with our vision to be the most student-athlete-focused program in the country, we embrace creative, unique, and modern opportunities to strengthen the USC Athletics brand. iTrustCapital’s focus on community initiatives and supporting more Southern California aligns with our vision and represents the foundation of this partnership. We are grateful to iTrustCapital for their commitment to our program, our university and the community.”

USC Athletics has an incredibly strong and recognizable heritage; Trojan teams have won an impressive 133 national championships, with a long tradition of nurturing talented student-athletes.

iTrustCapital has experienced explosive growth since its inception in 2018, with more than 38,000 customer-funded accounts since its inception and more than $5.5 billion in total transaction volume recently. The company prides itself on an incredibly easy-to-use platform that eliminates harassment and makes investing simple and safe.

“The positive impact of cryptocurrency in the sports sector has been significant in a short period of time,” said Drew DeHart, vice president/general manager of USC Sports Properties. “The partnership with iTrustCapital gives Trojans access to information for those who want to learn more about cryptocurrency.”

About Playfly Sports

Playfly Sports is a full service sports marketing company operating where sports marketing, media & technology come together. Playfly Sports drives results-driven solutions for brands that reach approximately 83% of all U.S. sports fans and generate more than 230 billion impressions each year in professional, college and high school sports. By leveraging the influence and sustainability of local sports fans, Playfly Sports’ exclusive rights in the NBA, NHL, MLB, NCAA, esports and high schools create value for our local, regional and national brand partners. Playfly’s insight-infused multimedia and technical platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to collaborate, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans in the US. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports.

About iTrustCapital

Named the best Crypto IRA software platform* in America, iTrustCapital allows customers to buy and sell cryptocurrencies with the tax benefits** of their IRA. iTrustCapital’s revolutionary Fintech software platform eliminates the costly inefficiencies and outdated processes of previous IRA models and opens the door for investors to access various digital assets through their retirement accounts – at a lower cost than other IRA firms. Headquartered in Irvine, CA, iTrustCapital was founded in 2018 by Todd Southwick and Blake Skadron. iTrustCapital’s software platform is available to all qualified US-based investors (excluding NY and HI) and, in conjunction with its partners, currently offers access to 29 cryptocurrencies, as well as physical gold and silver. New assets are added regularly to meet demand.

*Internet Marketing Association, Impact21 – Awards include Innovator of the Year and Best Crypto Investment Platform.
**Some taxes and conditions may apply.

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