United States Connected Home Data Privacy and Security

Dublin, Aug. 10, 2022 (GLOBE NEWSWIRE) — The report “United States Data Privacy and Security in the Connected Home” has been added to ResearchAndMarkets.com’s offer.

The average US broadband household now owns 13 internet-connected devices, and that is expected to reach an average of 20 devices by 2025.

Securing the home network and connected devices and ensuring consumers keep their personal information private is critical to the industry’s continued growth.

This study tracks shifts in consumers’ current attitudes to data privacy, including the desire for privacy controls and preferences for how companies collect and manage their data.

It is also exploring the demand for devices and services that secure the home network and connected devices throughout the smart home.

Main topics covered:

Quota of respondents: age, income, education, gender

Management summary

Industry Insight

Industry benchmarks

  • Concerns about the security of personal data
  • Experiencing data security issues
  • Adoption of data security services
  • Interest in data security services
  • Concerns About Unauthorized Access to Smart Home Products by Number of Issues Experienced
  • Solutions to address consumer concerns
  • Data Privacy Segments
  • Attitudes to data sharing across data privacy segments

Using Connected Devices

  • Ownership of Smart Home Devices
  • Average ownership of Smart Home devices
  • Number of Smart Home devices owned
  • Smart Home Device Purchases and Intentions to Buy
  • Ownership Segments for Smart Home Devices
  • The two segments that differ most in terms of number of devices also differ greatly in demographics

Concerns about data security

  • Consumer concerns about the security of personal data
  • Concerns about the security of personal data by Smart Home device segments
  • Personal Data Security Concerns by Education Level
  • Experiencing security/privacy related issues
  • Number of security/privacy related issues experienced
  • Major concerns about personal data security by number of issues experienced
  • Major concerns about the security of personal data due to the most common privacy issues experienced
  • Number of security/privacy related issues in Smart Home device segments
  • Number of security/privacy related issues by age
  • Data Security Concerns of Smart Home Products
  • Data Security Concerns of Smart Home Products by Number of Issues Experienced
  • Data Security Concerns of Smart Home Products by Adoption Segment
  • Concerns About Unauthorized Access to Smart Home Products
  • Concerns About Unauthorized Access to Smart Home Products by Residential Area
  • Concerns about unauthorized access by age groups
  • Concerns About Unauthorized Gender Access
  • Concerns About Unauthorized Access to Smart Home Products by Number of Issues Experienced

Keeping data safe: security services

  • Establishing Data Security Services
  • Measures taken to prevent unauthorized access to devices
  • Interest in data security services
  • Interest in data security services due to data security concerns of Smart Home products
  • Most desirable way to protect data security and privacy
  • Most preferred payment method for data security service
  • Most preferred payment method for data protection service by adoption segment
  • Most preferred payment method for data protection service by age group

Problems and solutions for data sharing

  • Consumer attitudes about data sharing
  • Data sharing attitudes based on the number of problems experienced
  • Solutions to address consumer concerns
  • Solutions to address consumer concerns over personal data security concerns

Consumer Data Privacy Segments

  • Data Privacy Segments
  • Three factors helped identify the data privacy segments based on consumer attitudes
  • Response to data privacy solution by data privacy segments
  • Solutions to address consumer concerns through data privacy segments
  • Data privacy concerns by data privacy segment
  • Attitudes to data sharing across data privacy segments
  • Interest in data security services by data privacy segment

For more information on this report, please visit https://www.researchandmarkets.com/r/4k7ba5

Leave a Reply