‘Top Widgets’ rises to No. 1 on the App Store, displacing BeReal as iOS 16 customization takes off • TechCrunch

As iOS 16 Lock Screen customization takes off, an iPhone personalization app called Top Widgets has risen to the #1 spot on the US App Store’s top free apps list, replacing BeReal. The Sichuan, China-based app maker first introduced Top Widgets in August 2020 to take advantage of the introduction of Home Screen widgets with the release of iOS 14. With the newly added support for iOS 16’s Lock Screen widgets , the app has gained about 1.3 million downloads in the two days since the launch of iOS 16 on Monday.

That’s 1.812% more than in the two days leading up to iOS 16’s release, when the app saw about 68,000 installs, according to data from mobile intelligence firm Sensor Tower.

To date, Top Widgets has hit more than 30 million installs around the world, the company says. The majority come from China, the company’s home country, which accounts for approximately 25.8 million lifetime downloads, or 86% of the total. In comparison, the US is a smaller market for this app, with about 730,000 installs to date, or 2% of the total.

In addition to the number 1 position in the US App Store as of Thursday, the app is also number 1 in 58 other global markets. It is the #1 app in the Utilities category in 80 markets.

Top Widgets is similar in some ways to other popular widget designers, such as Widgetsmith – one of the more successful apps that grew out of the original iPhone customization craze, thanks to its DIY tools for creating custom widgets that fit your general iPhone. theme, background and icons . (In fact, Top Widgets even puts the keyword “widgetsmith” in the App Store description!)

Image Credits: Top widgets

Like other widget markers, Top Widgets’ tools allow users to choose from a range of common home screen widget types, such as photos, clocks, calendars, weather, reminders, and more.

But it also includes a few features that set it apart from other widget apps on the market, including a transparent widget type that doesn’t block your iPhone’s background wallpaper, as well as a variety of “quick launcher” widget styles that allow you to give tapable access to favorites. apps in a widget format — which offers more customization options compared to using app icons.

@itshibazia a tutorial on how to get your apps this way…you don’t need ios 16 #topwidgets #topwidgetstutorial #ChewTheVibes #fyp #iphonetutorial #applewatch #iphoneorganization #iphoneapps #tech #apple #ios16 #iphonehacks #iphonetutorials original sound – Hiba Zia

In addition, the app includes an interesting widget type it calls “x-panel,” which puts a variety of blocks of information — such as battery percentage, storage space used, Wi-Fi switches, and more — into a single dashboard-like widget that can be pinned to your home screen.

With the iOS 16 release, this x-panel style widget has now been ported to the lock screen, displaying a small dashboard of information about your phone without having to unlock your device. This can be useful for those who want more information at a glance, as the current lock screen design limits the number of widgets that can be added. (But you need good eyesight to read it!)

Image Credits: TechCruch/screenshot

The iOS 16 version of the Top Widgets app also offers a number of other Lock Screen widget types, such as animations and cartoons that make clever use of the Lock Screen’s rectangular widget designs to create an image stretched across two sides. superimposed widgets.

For example, you can add two Lock Screen widgets with a cupid shooting his arrow through a beating heart or watch a rabbit blow up a balloon. Or, if you prefer square widgets, the app offers a range of smaller emoji-style widgets that you can add one after the other, including things like a smiley face, a heart, and a little chick.

These kinds of widgets have a definite appeal to a younger Generation Z crowd, who may be more interested in personalizing their lock screen with cute characters, designs and animations, rather than the kind of “boring” information an adult would want to see – like their next calendar event, emails or reminders, for example.

Naturally, this found the app featured in several TikTok videos this week, including a top viral video that has now been viewed more than 514,000 times and bookmarked 87.4K times.

@tinylittleangel.77 I’m in love <3 APPS USED: TOP WIDGETS #ios16 #ios16features #iosupdate #ios14homescreen #ios16new #iphone #iphone11 #topwidgets #widgetsmith #fyp #fypage #xyzbca ♬ there is a light and it never goes out faster – chic

While the App Store’s Top Charts algorithm in the past relied on factors such as the number of installs and the speed of those installs, it is now regularly manipulated by TikTok-based marketing efforts. It’s likely that this viral video and others featuring the widget have been behind many of Top Widgets’ new US installs in recent days.

The app itself is published under the developer name Chengdu Guluoying Technology Co. and refers to the website xiaozujian.com. No developer names or contact details are listed on the site, other than a mailing address. TechCrunch attempted to reach the company through several standard email addresses prior to publication. We didn’t hear back.

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