This Raksha Bandhan, Celebrate #ThreadsOfTogetherness With Home Decor Brand Nesterra

Presentation of its exquisite collection in a unique setting at Mumbai International Airport

Bombay, 8 years olde AUGUST 2022 (GPN): The holiday season is in full swing as consumers do their best to celebrate the season of joy with all of their loved ones. Many celebrate the bond of unity that a brother and sister share with each other; the love that unites them through years of fights and pranks that turn into treasured memories over the years.

Known for their cutting-edge designs and impeccable craftsmanship, Nesterra, a cutting-edge premium home decor brand, has launched a campaign titled #ThreadsOfTogetherness on the occasion of Raksha Bandhan by unveiling its innovative ground installation at Mumbai International Airport. The display incorporates a riot of flowers called the Bloomington collection inspired by the English country garden. To celebrate this very festive spirit, the campaign looks at the handcrafted tales of the siblings and their eternal relationship.

Nesterra Chairman and CEO, Mr. Updeep Singh with CEO, Mr. Oscar Reig – File Photo GPN

Reminiscing about the wonderful memories one has with siblings at home – whether it’s fighting over a TV remote control on the sofa or talking midnight conversation together, Nesterra offers you the comfy sofa in an impressive setting. Conceptualized by The Max Advertising & Communications Pvt. ltd.this vibrant sofa inspired by the Bloomington collection will allow you to relive your childhood in the most playful way possible.

Along with this facility, travelers will also have the opportunity to click a photo of themselves and share their sweetest sibling story. Nesterra will reward the most unique participants in a week-long giveaway activation by sending a personalized gift basket to participants’ siblings as a Raksha Bandhan gift.

Smita Joshi, VP Home Textiles and Design Expert, Nesterra, said: “The holiday season brings out a charm and spreads joy everywhere. The relationship between siblings is the thread of love and care that remains eternal, so on the occasion of Raksha Bandhan through this campaign, we wanted to capture the essence of that unique bond that every loved one has. Nesterra aims to enhance that very facility that can tell your own story with our products that allow you to add your own personal touch.

Sanjay Shukla, CEO of The Max, said: “The Raksha Bandhan festival is where we are bonded by #threadsofttogetherness. Together with Nesterra, we at Max have brought this unique bond to life by offering an original and creative solution at the airport for those returning to their brothers and sisters to celebrate this festival of togetherness. A chance to create memories for the future, creating their own story. The whole team worked tirelessly to bring the idea to life and ensure that the moments of joy are not lost.

With the aim of providing soft furnishing solutions specially designed for consumers, Nesterra celebrates the festive spirit by emphasizing the bond of siblings and believes bringing aesthetic living spaces brimming with nature, color and personality.

Nesterra logo

About Nesterra:

Nesterra is a premium home furnishing brand in the upholstery and drapery segment of Sutlej Textiles & Industries which is part of KK Birla Group specializing in the manufacturing of yarns for the B2B sector. Nesterra, the company’s first-ever brand extension with a consumer-centric approach, draws inspiration from nature’s abode, retaining elements of diverse cultures that respond to every personality, every landscape and every experience, seamlessly stitching them together to create a tapestry of colors, emotions and stories that can be called their own. Born from the fusion of nest (home) and earth (earth), Nesterra believes in bringing to life aesthetically pleasing living spaces brimming with nature, color and personality. With a strong retail presence in Tier I and II markets, the brand will soon expand across India to cater to Tier III markets as well. Along with an extensive network of multi-brand outlets offering creative solutions to the urban consumer seeking simple and convenient solutions through visualization technology, Nester aims to help Indian consumers redefine their interior/living space landscape. Visit – https://www.nesterra.com/ find out more.

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