These front door paint colors can increase the value of your home

The front door of your home is the first impression of potential buyers, not to mention any guest. “Prospective buyers usually stand at the front door waiting for the agent to open the locker for one to two minutes. They form their first impressions of your home and its value during this time,” says Jessica Duncan, a Pensacola-based realtor with Better Homes and Gardens Real Estate Main Street Real Estate.

Although the value of a home is determined by a number of factors, a recent study published by Zillow found that having the right front door color can boost sales by $6,449 compared to similar homes.

The study asked new and potential homebuyers to score randomly assigned images of front doors painted in one of 11 colors, with the same interiors for all participants. The results were based on their perception of the home, their probability of buying the home, and how much they would be willing to pay for it.

With a can of exterior paint priced under $100, painting your front door is a solid return on investment. Alternatively, sticking to the wrong colors can reduce sales value by as much as $6,516. Here, real estate agents share why front doors are so important in this hot market and how to choose the best color for your home.

Edmund Bar


Although a controversial choice, black front doors were associated with the highest bidding prices in the Zillow study. However, some buyers cited the black-painted doors as “imposing” and others said they “didn’t give any positive feedback at all.” However, the data shows that buyers are willing to pay an average of $6,449 extra for a home based on visual cues of this high-contrast color on the front door.

Duncan recommends black but “It’s essential to match the front door color to the style of the house. For example, if the house has pink brick, red or blue probably won’t tone the house well. In that case, I’d recommend black.”

“The most popular front door color remains simple white or off-white,” says Sean Takamori of Better Homes and Gardens Real Estate Advantage Realty in Hawaii. However, lately, the classic front door in black or gray seems to be gaining in popularity, especially with Modern home styles.”

Julie Sover

blue slate

Dark blue, a light chalky blue-gray color, received the highest overall buyer score. The majority of new and potential buyers love front door homes in this color and are likely to buy it. They’ll also be willing to offer an estimated additional $1,537 for a home with a slate blue door. This elegant front door color attracts most buyers, especially if it matches the home’s exterior aesthetic.

Brie Williams

olive green

Although not the best choice for Zillow, green olives are another option that new and potential buyers respond favorably to. Survey respondents said they’d be willing to pay an extra $969 for a home this color from the front door. A modern, earthy shade can increase market value, but Kathryn Davis, a realtor at Better Homes and Gardens Real Estate Lifestyles in Jacksonville, says it’s important to value the neighborhood.

“If you live in an old neighborhood with lots of empty nesters, a buyer is more likely to respond with a quiet neutral, while a neighborhood full of families with kids is likely to be more fun and open to fun color options,” she says. . “And if it’s the youth, hip, and bachelors area, you can take advantage of some opportunities, like a dramatic bronze gray with brass accents. The color should be in the same color palette as the rest of the house and neighborhood. If it’s a neutral house, then a dusty blue or green balances out the house.” .

Takamori also notes that shades of green are also common in coastal cities.

John Besler

Front door colors that can reduce the value of your home

Just as there are colors that can increase the value of your home, there are other colors that buyers don’t like. “Be careful not to overdo it,” Davis says. “The color of the door should be so striking but not so personal that the buyer thinks the first thing they need to do is paint that door.”

One color to stay away from? pale pink; According to the study, some participants described it as “kind of shabby looking” and participants would be willing to pay an average of $6,516 less for a home. And while dark blue got the highest score, cement gray got the lowest overall score. Keep an eye out for subtle differences in front door paint colors that can make a big financial difference.

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