The Small Pets Revolution Is Here: Kaytee, Rainn Wilson and Kenneth, Guinea Pig Champion, Small Pets in “Small in Show”

CHILTON, Wisc.–(BUSINESS WIRE)–Kaytee, a leading brand in the Central Garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA) portfolio and a pioneer in small animal and bird wellness products, is on a mission to champion small pets in all places. More than 16 million people currently love and care for small animals or pet birds, but the pet world can often seem too focused on dogs and cats. As a result, the world’s little pets can get lost in the crowd… until now.

With the help of A-list star Kenneth the guinea pig (and his human companion and pet enthusiast Rainn Wilson), Kaytee is kicking off the small-pet revolution with “Small in Show,” a first of her own. digital type. short movie. “Small in Show” chronicles Kenneth and Rainn’s journey to enter the famous Westminster Dog Show and, in turn, celebrate all that small pets have to offer.

“Small pets are really forgetful. Everyone goes straight to cats and dogs. But Kaytee wants to show that these little creatures have big personalities and are equally worthy of being a part of her family. That’s something that was easy to get over,” said Rainn Wilson.

Kenneth isn’t the only pet worthy of recognition. To get deserving little pets everywhere, Kaytee is launching its first ever #SmallinShow Award Show, inviting parents of hamsters, rabbits, mice, birds and other little companions to share images and stories of their mini-heroes in media. social. The #SmallinShow Award Show will culminate with the coronation of three winners, each receiving a year’s supply of Kaytee products.1.

“Small pets are amazing animals that bring joy to millions of pet parents every day, and it’s time they got the recognition they deserve,” said Mike McGoohan, Senior Vice President of Marketing and Strategy at Central Garden. & Pet. “For over 150 years, Kaytee has been committed to providing high quality products and support for small animals, birds and their owners, and we are proud to stand up for their well-being. We hope that the #SmallinShow Award Show will become a celebration of all small animals and bring this highly engaged community together in a way never before done.”

With over 150 years of experience, Kaytee is a trusted brand that delivers the total well-being of birds and small pets with food, treats, bedding, toys, habitats and accessories. As an industry leader, Kaytee offers the finest quality products and high standards with continuous innovation and a commitment to the comfort and safety of small pets everywhere. Watch the short film “Small in Show” here and learn more about Kaytee at

About Kaytee

Kaytee® is a leading pet brand, providing quality products such as food, treats, bedding, toys, habitats and accessories, to support the well-being and happiness of small pets, pet birds and wild birds. For over 150 years, Kaytee has consistently provided innovative new products with pet comfort and safety at the center. To learn more about Kaytee, visit Kaytee is a leading brand in the Central Garden & Pet portfolio.

About Central Garden & Pet

Central Garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA) understands that the home is fundamental to life and has proudly nurtured happy, healthy homes for over 40 years. With net sales of $3.3 billion in fiscal 2021, Central is on a mission to lead the future of the pet and garden industries. The company’s innovative and reliable products are dedicated to helping lawns grow greener, gardens flourish longer, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of over 65 high-quality brands, including Pennington, Nylabone, Kaytee, Amdro and Aqueon, strong manufacturing and distribution capabilities, and an entrepreneurial and passionate growth culture. Central Garden & Pet is headquartered in Walnut Creek, California and has more than 7,000 employees across North America and Europe. For additional information about Central, visit


1 The official rules of the #SmallinShow contest can be found here: No purchases or payments are required to enter or win.

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