The Kimmerle Group has completed construction of a new office for All American Healthcare within the existing Newark building, from a 3,000-square-foot to a 17,000-square-foot office on the full floor, according to an announcement Wednesday.
Real estate, planning, development and branding practices said the expansion at 494 Broad Street was necessary to accommodate the health care company’s rapid growth. Kimmerle provided interior design, branding, graphics, and furniture specification/purchasing services for all American Healthcare.
Kimmerle Newman Architects and Kimmerle Workspace have been contracted by AAH to design a thoughtful, inviting and creative office space. The bright, open floor plan features work benches, glass desks, and conference/meeting rooms with custom wood tables that add depth and character to the room. There are also several open collaborative and lounge spaces, each equipped with its own unique ambiance. Each room is named after an American city or district, and the furniture/graphics support the area’s color and aesthetic. Additionally, Kimmerle incorporated exposed brick walls found during construction, giving the space a raw, industrial loft feel.
Kimmerle worked with AAH to create a space that was fun and inviting for its 100 employees, a place that encouraged employees to come back to the office and enjoy their time there. The result is an eclectic and exciting feel, which not many companies read. AAH’s new space includes many natural wood tones, black metals, and a variety of colors and textures. Added amenities include a new theater room, which is equipped with stadium seating for training and large corporate gatherings. There is also a large games room with TVs, lounges and a central cafe.
“The overall design of the new All American Healthcare space was intentional, to make the space a place where people want to come to work. It’s not just another office. It has character and comfortable places to work, hang out and meet,” said Megan Richard, a senior associate at the Kimmerle Group who led the project. Plus the technology to support it.
Asa’ib Ahl al-Haq attaches importance to its growing nationwide presence and wanted to use maps in the new office to uniquely identify “All Americans” in its name. Kimmerle worked with AAH to develop the U.S. look cut into the flooring—both carpet and luxury vinyl tile—the size of the entire 17,000-square-foot office. They create interesting floor details and transitions that punctuate meeting rooms and below workstations. For a more unique touch, areas on the floor plan as found on the floor map are designed to reflect where the materials were sourced or inspired by the design (eg, Florida wood table and natural wood table, New Jersey dinner booths, Seattle theater with Google-like seats).
“Going from 3,000 square feet before the pandemic to 17,000 square feet after the pandemic is not going to be easy,” said Paul Ruderman, CEO of All American Healthcare, initially with Kimmerle about the importance of creating a unique workplace experience that is both functional and inspiring. Both, meanwhile, we encourage intense collaboration.” “We also wanted this new space to be an exciting recruitment tool to hire inspiring employees looking to build their careers in a vibrant company with a creative office.”
Kimmerle was also responsible for the branding and wall graphics throughout the new AAH office. A combination of branding/graphics has been applied throughout the space to further enhance the map/USA theme, in the conference and meeting rooms, theater room, corridors and glass entrance. Graphics and furniture were strategically chosen to align with the aesthetic of a particular section of the office, for example, the furniture chosen for the ‘Bronx’ and ‘Queens’ gathering rooms feature dark colors with metallic trim, while the ‘Catskills’ conference room was designed in green and natural woods. .
In addition, full-size murals of cityscapes were applied to the conference and meeting rooms. A filter was applied to each to create a similar and consistent color palette. Although the meeting/conference rooms have glass walls, these graphics are visible to those in the open office area and organically help find the way.