A redesigned luxury hotel in South Florida’s legendary destination, Tower will enchant travelers of all ages!
BOCA RATON, Florida (September 13, 2022) – The Boca Raton, South Florida’s iconic resort and private club, announces the highly anticipated fall opening of Tower, the completely redesigned fifth hotel that will offer a new perspective on luxury travel. Following a $65 million transformation, the 27-story tower will showcase expansive suites, breathtaking vistas and distinct programming that provide an unparalleled experience for the entire family. They are all a stone’s throw from the Harborside Pool Club, a sparkling oasis where new offerings are also on the horizon.
“Over the past year, we have ushered in a new chapter of The Boca Raton, also known as A New Golden Era,” said Daniel A. Hostettler, President & CEO of The Boca Raton. “Integrated into the experience was creating distinct identities for our five luxury hotels, each with its own leadership and amenities. The relaunch of Tower is a significant milestone in this evolution. Tower will further define The Boca Raton as one of the world’s premier resorts and private clubs, setting a new standard for luxury hospitality.”
Tower’s story began in 1969 when it opened as Boca Raton’s tallest building. It still holds that title and gives Tower the feeling of being in a modern castle in the clouds, where the view stretches forever. Paying tribute to the original pink facade, the tower’s exterior has been refreshed to a light coastal pink hue. Restoring the allure of the beloved building is an integral part of the new chapter, as proposed with Jorge Garcia, CEO of architectural firm Garcia Stromberg.
The hotel’s 224 spacious rooms and suites have been completely redesigned by renowned architecture and design firm Rockwell Group. Each room is light and airy with warm wood accents and offers stunning views of the Atlantic Ocean and coastline. As described by Shawn Sullivan, Partner at Rockwell Group: “We redesigned the rooms with a contemporary coastal feel infused with a sense of casual luxury to show off the spectacular 360-degree view. This meant adding built-in window seats , bleached wood furniture, neutral linen fabrics, fluted walls and classic shapes.” Rooms and suites offer contemporary and flexible configurations, from connecting suites to full-story takeovers.The adaptable accommodations are ideal for families and groups of friends of several generations.At the height of elegance, a presidential suite offers beautiful spaces and extras, such as an antique-inspired binoculars from local makers Luxxoptica.
Tower’s dedicated Butlers serve as guides to the best of the best in The Boca Raton and beyond, offering a range of services from the practical to the magical. High-touch service will be combined with modern technology (and a touch of whimsy) to excite the whole family. Young guests enjoying an in-room movie, for example, can opt for a cinema snack delivery from one of the two Tower Robot Butlers, Johnnie and Ethel, named after the monkey pets of The Boca Raton’s original owner and famed architect Addison Mizner.
On the second floor, Tower Lounge is an exclusive hideaway for hotel guests. Relax, connect or simply disconnect during the day and evening. Enjoy complimentary pastries and coffee for breakfast in the morning, an assortment of snacks in the afternoon, and as a special weekend treat, a Sundae Bar creates a sweet social scene for kids of all ages. There are plenty of opportunities to relax, from a listening lounge with beautifully crafted headphones from the premium audio brand Master & Dynamic, a room to take part in a friendly competition of classic games such as chess, and an exclusive library for book loan curated in collaboration with Assouline.
Other experiential collaborations are designed to deliver engaging sensory opportunities, including an NFT art collection curated by Lynn University NFT Museum, which will be on display in the Tower lobby. See unique original artworks from notable and emerging artists who are transforming the art world through this groundbreaking technology.
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The Boca Raton
The Boca Raton originally opened in 1926 as The Ritz-Carlton Cloister Inn. In the 1920s, it celebrates its most remarkable evolution in its history and its 100th anniversary. The resort offers a year-round getaway exclusively for members of The Boca Raton Club and guests of the resort. Five hotels set amid 200 waterfront acres include Cloister, Yacht Club, Beach Club, Tower, and Bungalows. Boca Raton’s culinary offerings showcase a world of taste, with new signature restaurants under development through a partnership with Major Food Group. Resort amenities include a half-mile private beach, award-winning spa, 18-hole golf course, full-service marina, Racquet Club with 16 tennis courts and four pickleball courts, boutiques, seven pools, and several water activities at Harborside Pool Club and state-of-the-art fitness clubs. For reservations, call (561) 447-3000 or visit TheBocaRaton.com
MSD Partners, LP and Northview Hotel Group acquired The Boca Raton in 2019.
Based in New York with offices in Los Angeles and Madrid, Rockwell Group is an interdisciplinary architecture and design firm that emphasizes innovation and thought leadership in every project. Founded by David Rockwell, FAIA, and led by David and partners Shawn Sullivan and Greg Keffer, the 300-strong company combines performance and architecture to create extraordinary experiences and built environments around the world. Inspired by theater, technology and high-end craft, the company creates a unique story for each project, ranging from restaurants, hotels and resorts to cultural and educational institutions to airport terminals, museum exhibits and Broadway sets.
MEDIA CONTACT: For more information and to arrange interviews, please contact:
Bonnie S. Kaye, Kaye Communications, Inc., [email protected] or Jon A. Kaye, Kaye Communications, Inc., [email protected] 561-392-5166-office; 561-756-3099-mobile (24/7 available)