We’d all love a friend with a townhouse in the West Village — even more so if it’s the former home of Taylor Swift, who adored the three-story stack she rented on Cornelia Street so much that she wrote a song about it. Now those same digs (also the site of our cover shoot) have an unlikely new tenant: Zanotta, the ultra-luxe Italian furniture company founded in 1954 by Aurelio Zanotta.
But it’s not strictly a showroom or boutique, per Marta Zanotta, his niece who is now in charge of marketing. Rather, it’s a home for the brand in the Big Apple. “You can’t come in and buy anything, and you can’t come in without an appointment,” she says. “It’s a house with a soul.”
Instead, think of the $11.5 million home as a chance for VIP guests to get into the spirit of the brand and relax a bit — perhaps with a dip in the pool or a cocktail in his rooftop garden. You can also network with interior designers, having an espresso in the double-height reception room, which is adorned with pieces from the company and its partners, such as lighting specialist Viabizzuno and Kvadrat textiles. . Keep an eye out for Zanotta’s futuristic 1970s-era icon: the Quaderna table, with its white laminate surfaces quilted by mesmerizing black mesh.
If you’re lucky, Marta and Co. might even invite you to spend the night in one of the two bedrooms (on Magniflex mattresses, of course). “If we have a meeting with a client from anywhere in the United States, we can offer them to stay at home – it’s like when you’re at home with a friend from out of town and you ask them to stay with you,” she says. And unlike the expensive new guesthouse nearby by rival company RH (better known as Restoration Hardware), there’s no way to pay to stay here. That’s not how it works – we use it, absolutely, as our own home.”
The Zanotta team hopes that inviting potential buyers to immerse themselves in its aesthetic 24/7 will help boost the brand’s profile in the United States and allow customers to better understand its distinctive style. And now that the New York townhouse has successfully launched, the brand hopes to add more around the world.
“We’re thinking of doing them somewhere else, but maybe a format like a pop-up, where for a while it’s open,” says Marta. Are you listening, Taylor Swift?
Contact [email protected] for details and appointments.