Target pulls the rip cord on its 2022 holiday strategy and promotions

Minneapolis – Target Corporation is accelerating its holiday strategy with new initiatives, expanded programs, and a massive start to promotions.

In an effort to entice consumers to shop earlier and more often in the season, the retailer will launch Target Deal Days October 6-8. The 2-day event offers the “earliest ever access” to online and in-store deals, according to the 1,938-unit discount chain.

“During the season, guests will discover new and different items for gifting and collecting, including Target-only brands and national must-have brands, and can expect great deals and low prices every day for a unique holiday shopping opportunity. experience,” said Christina Hennington, vice president and vice president of growth.

Deals will include toys in stores like Disney, Levi’s, Ulta Beauty, and Apple, along with new season deals on home decor, food and beverage items, family apparel, and gifts.

Also on the list is the return of Target’s “Holiday Price Matching Guarantee” extended from October 6 to December 24 this year. If the price drops at Target on a particular product later in the season, the retailer price is in line with it.

Target also promotes additional savings throughout the season through Target Circle, its free onboarding loyalty program, and the Target RedCard, which gives users an additional 5% off all purchases. In addition, customers who need payment flexibility can use Target’s “buy now, pay later” options.

With 75% of the US population living within 10 miles of a Target store, the retailer is relying on its same-day service capabilities to give it another competitive edge this holiday, especially among last-minute shoppers. Complimentary services include: pickup and order fulfillment orders placed within two hours and no minimum purchases required; Same day delivery within the hour with Shipt and no membership fees required. Target customers also get free shipping on orders of $35 or more or when they make their purchases using their Target RedCard.

Target said it plans to hire up to 100,000 seasonal team members to serve in stores and supply chain facilities nationwide to support its holiday strategy. New hires will focus on keeping stores stocked and tidy, helping shoppers with their purchases, and providing same-day fulfillment services as well as packing and shipping orders, and more.

Earlier this year, Target announced a new starter pay range increase of $15-24 per hour, which it says positions the retailer as the fare leader in every market where its stores or facilities are located. Other benefits that Target offers to its permanent and seasonal staff include: flexible scheduling, health benefits, discounts, and more.

See also:

Target outlines plan to crack inventory receipts for fall and beyond

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