SF cleans up troubled Market Street for Warriors and hopes parade is a harbinger of recovery

After 27 months of economic tensions, empty sidewalks and palpable decay, San Francisco’s Market Street will be in the spotlight for a few hours Monday for an entirely different reason: a celebratory parade.

But as city officials and local business groups spent a hectic weekend preparing the three-hour event to celebrate the Golden State Warriors’ triumph over the Boston Celtics to win this year’s NBA championship, the question is whether this is a crucial moment for the long struggling boulevard, or some other false start.

No surprise, city officials and city officials are hoping for the latter.

“Market Street has felt empty since the pandemic, sort of like a ghost town,” said Marisa Rodriguez, executive director of the Union Square Alliance, a group founded by property owners that provides maintenance and services to a 20-block district. including three blocks from Marktstraat. “A parade like this is a way to remind our Bay Area residents that it’s going strong, and it still offers people something different than what they can get at home.”

That positive memory contrasts sharply with negative reports such as the spread of “for rent” signs on storefronts in the miles of Market between Main and Eighth Street, where the Warriors’ parade will be held from 11 a.m. :20 p.m. Or the blocks flanking the United Nations Plaza, where drug trafficking conditions and large numbers of people without housing on sidewalks and in alleyways led Mayor London Breed to declare a state of emergency last winter.

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