CEO Defines Approach and Primary Goals Early in New Role

TEMP, Aris., August 9, 2022 /PRNewswire/ — SelectBlinds.comthe online do-it-yourself brand for window decoration, saw a change in top leadership to start in 2022. After the former CEO of SelectBlinds Al Silverberg announced his retirement as Chief Executive Officer, Satya Sivuniguntaformerly Chief Digital Officer of Conn’s Home Plus, took over the running of the window treatment company.

Before taking the helm at and his tenure at Conn’s, Sivunigunta held senior leadership positions at JCPenney, Chico’s, Ogilvy, Microsoft and Nike. Silverberg, along with Rick Steelethe company founder and current executive chairman of SelectBlinds, have both enthusiastically endorsed Sivunigunta as the right person to take on the leadership role.

Sivunigunta has defined what he sees as the company’s key strengths, and why he is passionate and optimistic about his new role.

“I see three things as SelectBlinds’ greatest strengths,” said Sivunigunta. “The passion for our customers is BIG in the DNA of our company, for example. Providing a great price and a great experience means added value for our customers. Then we have a wide and diverse range of products to offer our customers. And probably our greatest strength is the solid and diverse eCommerce team we’ve built and continue to grow.”

Sivunigunta also sharpened his own focus for the company’s next two years.

“We have been given the clarity to set a good direction for at least the next 12 to 24 months,” Sivunigunta claimed. “We have decided to focus on investing in technology and digital innovation, on innovative product and merchandising efforts, and on increasing our brand visibility across all channels and all areas we serve.”

As a bigger, longer-term goal, Sivunigunta has set his sights on becoming the largest e-commerce window covering company in North America.

“Yes, that is a huge aspiration, but through our superior product design, style, innovation and quality materials, I absolutely believe this is achievable,” concluded Sivunigunta.

About SelectBlinds: SelectBlinds is a leading online retailer of independent brand window fashion. Their vision is to empower people to create spaces they can be proud of by creating an exceptional customer experience that inspires confidence with the widest range of selection and helpful resources. For more information about SelectBlinds, visit: Follow them on social media: facebook, Instagram, Twitter, Pinterest, TikTok and LinkedIn.

Media contact: Shannon Constance, [email protected]

SOURCE Select Blinds

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