Samsung Wins Four Design Excellence Awards at Australia’s International Good Design Awards – Samsung Newsroom UK

Four Samsung products received gold winner accolades at the 2022 Good Design Awards, including the Freestyle, BESPOKE Cube AX53 Air Purifier, BESPOKE Refrigerator, and Samsung BESPOKE AirDresser.

2022 Australian Good Design Award Gold Accolades – Credit: Daniel Boud.

Samsung Electronics Australia celebrates the recognition of four products from across its consumer electronics range, each winning the prestigious Good Design Award Gold Accolade at the 2022 Australian Good Design Awards.

Three products from Samsung’s BESPOKE Home Appliances range, including the AX53 Custom Cube Air Purifier, CUSTOM FRIDGEand AirDresser CUSTOM Samsungin addition to Samsung’s Freestyle The portable projector won gold in the Product Design category for its outstanding design and innovation that improves the lives of Australians.

In his 64e year, the Australian Good Design Awards are the highest honor for design and innovation in the country, and highlight the profound impact that a design-led approach can have on business success and social outcomes.

“Samsung is delighted to have received four gold accolades at the 2022 Good Design Awards,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “At Samsung, we strive to understand customer needs, passions and values, and translate them into products and services that deliver meaningful value. It is an honor that our efforts have been recognized for BESPOKE Cube AX53 Air Purifier, BESPOKE Fridge, BESPOKE AirDresser and Freestyle.

“People’s needs and routines have changed over the past few years with connectivity, personalization and design more critical than ever for Australians. Consumers expect more than just functionality from the products they place in their homes, and we are committed to providing solutions that can better intersect and evolve intelligently and flexibly into our daily lives. Our BESPOKE Home and TV lifestyle ranges are centered on the concepts of flexible functionality to enable endless experiences, personalized to fit each individual’s preferences and needs.

About Samsung’s Winning Products

  • Samsung Freestyle – Winner: Australian Good Design Award Gold Award

The Samsung Freestyle is a portable, powerful and simple projector that instantly creates a big screen wherever you are. Offering up to 100 inches of crystal clear picture quality and 360° built-in speakers for immersive sound quality. The Freestyle is a big screen smart TV that’s easy to use without the stress of setup.

About The Freestyle, the Good Design Awards jury said: “Samsung’s The Freestyle presents an impressive cinematic effect from a surprisingly small package. With such a small and portable product, the product offers endless possibilities to facilitate a big-screen audio-visual experience anywhere, anytime. This is a highly regarded product that deserves to be commended.

  • Samsung AX53 Custom Cubic Air Purifier – Winner: Australian Good Design Award Gold Award

Design meets function with the BESPOKE Cube AX53 air purifier. The visually appealing and virtually silent air purification system removes up to 99.97% of large, ultra-fine particles to help deliver clean air in homes.[1]. The system balances the desire for an aesthetic home interior with the functionality of an air purifier.

About the Samsung BESPOKE Cube AX53 air purifier, the Good Design Awards jury said: “This product caught the judges’ attention with its bold design. A smart user interface, quiet operation, and stunning design make this purifier stand out from the competition. Other notable touches include the auto-dim feature, wireless access, and “windless” mode.

  • Samsung CUSTOM Fridge – Winner: Australian Good Design Award Gold Award

Samsung’s BESPOKE line of refrigerators offers consumers customization and refrigerator configuration to meet the needs of any family. The range is color customizable, modular and includes a French door fridge, single door fridge, single door freezer and bottom freezer fridge, each with the unique ability to connect together. The BESPOKE range of refrigerators will soon be launched in Australia.

About the Samsung BESPOKE refrigerator, the jury of the Good Design Awards said: “The Samsung BESPOKE fridge is a breath of fresh air in a conservative category. Stepped out of the generic stainless steel straitjacket, this baby can be dressed to match the home and the mood. The blend functionality and assortment keeps the look vibrant and youthful.This design is a great insight from Samsung’s design team.

  • AirDresser CUSTOM Samsung Winner: Australian Good Design Award Gold Award

Samsung’s BESPOKE AirDresser is an innovative approach to garment care that optimizes powerful air and steam to help kill up to 99% of certain germs, allergens and dust, refreshing and sanitizing clothes between washes.[2].

About the Samsung BESPOKE refrigerator, the jury of the Good Design Awards said“Robustly built with a range of functions for different garments, this AirDresser extends the time between washing or (outdoor) dry cleaning of garments like suits and uniforms, by steaming, drying and by deodorizing them.Samsung hit the nail on the head with its subtle dark gray look, compact design and built-in features.

The 2022 Good Design Awards attracted high-quality design projects from Australia and around the world spanning 11 design disciplines in over 30 categories and sub-categories.

Submissions were assessed by over 70 Australian and international jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated against a strict set of design evaluation criteria, including good design, design innovation, and design impact.

Dr Brandon Gien, CEO of Good Design Australia and Chairman of the Australian Good Design Awards, said: “To be recognized with an Australian Good Design Award is a significant achievement, given the incredibly high standard of projects submitted for this year’s awards. The Good Design Award is a valuable independent recognition of professional design quality. It tells the world that this project not only represents design excellence, but also exceeds the criteria for design innovation and impact.

“The Good Design Awards recognize and celebrate the transformative power of design thinking to find innovative, customer-centric solutions to local and global challenges and this year’s award-winning projects reflect exactly that. My sincere congratulations to all the designers, engineers, architects and innovators honored with this year’s awards – you deserve to be celebrated at the highest level,” concluded Dr Gien.

For more information on the 2022 Good Design Award winners, visit

Full details on the 2022 Good Design Award winners can be found at

2022 Australian Good Design Award Gold Accolades – Credit: Daniel Boud.[1] The filter media has a dust removal efficiency of over 99.97%, based on a particle size of 0.3㎛, tested in accordance with the filter test of Korean Compliance Laboratories. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, test flow 5.34 cm/s, test aerosol Sodium Chloride (NaCl)

[2] Removes up to 99.9% of certain bacteria from cotton fabric when used with the Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, Klebsiella pneumoniae, Corynebacterium diphtheriae and Enterococcus faecalis

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