With scorching asphalt, salted ice, broken glass, and other sidewalks to deal with, city dog walks were a risky business for French Bulldog (and Chief Dog Officer), Caesar. Until Caesar’s owner, Peter Liu, wanted to create the ultimate dog sneaker that would protect Caesar’s paws and look good too. After joining forces with friend and human shoe designer, Jeremy, the two RIFRUF – a dog shoe company committed to bringing sneaker culture to man’s best friend. Now available in the Design Milk Shop!
Guided by the philosophy that if people weren’t wearing it, then neither should their dogs, RIFRUF uses human sneaker design principles to design modern footwear that meets the fit and lifestyle needs of dogs everywhere. Materials you might find on your personal shoe rack, such as knitted mesh, natural rubber EVA outsoles, they all fit into RIFRUF’s cool dog sneakers, and each shoe has a precise, custom fit for maximum comfort. Because RIFRUF is as committed to functionality and performance as it is to a hype-beast aesthetic, they enlisted the help of vet Dr. Andy Chiang to thoroughly test their shoes and ensure that each pair of paws effectively protects against injury. Pretty cool right?
Just like your favorite pair of sneakers, the best selling from RIFRUF Caesar1 sneaker ($65) features a knitted mesh upper, cleverly named RUFKNIT™, for increased breathability, and a durable 100% rubber mid- and outsole for maximum support and leg protection. Anyone who has tried (and failed) to dress their dog knows that comfort is the key to making the look last. RIFRUF gets this, which is why they’ve opted for a gusset design (which makes them easy to slip on!), adjustable Velcro straps and a padded collar lining for a secure, comfortable fit that can withstand long walks. And because every pup deserves to have options, there are a variety of stylish soft pastels and neutrals to choose from.
For active puppies who prefer a sportier look, the RIFRUF Caesar1S sneaker ($70) delivers in spades. Consciously made with the same vet and dog-approved design, the Caesar1S is inspired by retro basketball sneakers and offers cool and thoughtful upgrades to the brand’s OG style. Their Bolt colorway is a fluorescent neon green (with matching neon outsoles!) that glows in the dark and has reflective threads on the Velcro – perfect for increasing visibility during nighttime walks or jogging with people. RIFRUF’s Ice colorway shines with a white RUFKNIT™ body and a bright baby blue on the strap with a matching blue outsole for a look sneakerheads and their dogs will love.
Through a commitment to thoughtful design, an uncompromising standard of quality and a contemporary cool aesthetic – RIFRUF has successfully bridged the gap between sneaker and dog culture and brought us a design-driven dog sneaker that people and their furry hype beasts will enjoy.
@design_milk We love RIFRUF dog sneakers! 🐶 Now available in the Design Milk Shop 🔗 #MoveWithTommy #dogsoftiktok #doglover #dog #doglife #designmilk ♬ Sunroof – Nicky Youre & dazy
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