Long Live will soon open a Roxbury brewery and bar room serving a variety of IPAs, sours and more.
One of Rhode Island’s top breweries is expanding to Boston: Hooray Brewery will open in Roxbury early next year, if not sooner. The brewery is known for the hoppy IPAs, patisseries and sour beers that fans can only find at the Providence toilet. Long Live promises a similar vibe in Boston, with specialty beers brewed on the spot.
Armando DeDona and Jessica deBry founded Long Live Beerworks in a small space in Providence’s West End in 2016. As the state’s beer laws were modernized to allow the sale of more than one gallon of beer, the couple was on hand with cans of the hottest styles of cleverly designed craft beers available only at source.
Long Live has grown more than its original location and in 2019 relocated to a brick building in a former mill complex on Sprague Street, recently restored to historic conventions. DeDona and deBry, who were stonemasons before opening the brewery, focused on the building’s features, designing with clean, industrial lines and natural materials, taking advantage of the natural light from the large, tall windows.
“The texture and history make a nice backdrop to reactivate the space in a new way,” says DeBry. As such, the site in Boston, another restored historic brick building, is a natural fit.
Located at 152 Hampden St. in the Newmarket Square district, Roxbury toilet is one local beer fans are likely familiar with: It was most recently an outpost of California-based hardcore kombucha brewery Flying Embers, and before that it was home to Backlash. Beer. The taproom occupies the ground floor of the headquarters of Feldman Geospatial, a research firm that purchased and renovated the antiques production building in 2016 and has offices on the upper floors.
“When I looked at the building, it looked to me like it really needed a brewery,” says Michael Feldman, president of the survey company and owner of the building. About 7,000 square feet in total are now a 20-foot-ceilinged garage space with a 15-barrel brewery and a dual-level lounge area a few steps from what is now the main bar. The taproom has at least 15 spots in an onsite parking lot and is also zoned for seasonal outdoor seating.
The company’s marketing manager, Ryan Giunta, said Flying Embers’ last business day in Boston is Sunday, September 18. “Our Boston toilet was always intended to be a shorter-term venture,” he says, with East Coast brand building and market research goals. Flying Embers is now focused on national distribution and will continue to offer its boxes in the Massachusetts market. “When we learned of Long Live’s interest in expanding our space, we felt it was the perfect time to hand over the incredible space to their team,” says Giunta. We wish them success in their new chapters.”
Long Live plans to maintain the overall layout of the Roxbury toilet with some updates. “We spend a lot of time thinking about how to create an engaging space,” DeBry says. “There are a few functional changes that we hope will make the kitchen room more useful,” for both the people who hang out and those who stop by to grab the cans to go. Aesthetically, the architectural images show curved wood booths to be built downstairs, shimmering green tiles at the bar, a new green ceiling, and updated lighting and furniture. “Our goal is to celebrate what we’ve accomplished in Providence, [the taproom] experience and creating quality beer,” says deBry.
Feldman is excited to welcome you to the Hurray building. “This is a destination brewery. There isn’t a ton of foot traffic or retail traffic, so it requires a specific product that gets people to that destination. Long Live has already proven that in Providence,” he says. (Beer and liquor lovers can spend a day fairly close to the Roxbury area with two options: the chatty-like cocktail bar of Bully Boy Distillers a few blocks away, and Dorchester Brewing Company about a mile away.)
DeBry says Hurray Boston could open by the end of this year, but that depends on many factors. The brewery may start brewing beer and be open for can sales before the bars are fully ready to welcome visitors. Follow @longliveroxbury on Instagram for updates.
152 Hampden St., Roxbury, Boston, longlivebeerworks.com.