Panasonic expands product portfolio and unveils its I-Class Kitchen

Panasonic Life Solutions India, one of the largest domestic manufacturers of electrical building materials, enclosures and various electronic technologies, has announced the launch of its exclusive I-Class modular kitchen range.

This new range becomes a one-stop shop for homeowners looking to customize their kitchen using a combination of Japanese technology and Indian manufacturing, as well as customizable aesthetics for users looking for affordable luxury options. The new range will be available through 25 stores in 23 cities across India.

This new I-Class kitchen range is a great combination of the best materials from India and the latest technology from Japan. It boasts a range of highly customizable features, including 100 percent smart storage to maximize space for Indian households. The countertops are reinforced by a crosspiece that provides solid durability and resilience.

The entire cabinet, which is made of plywood, comes with smart and functional features such as stainless steel mat and rubber strips that provide soft down technology and unique storage shifting technologies, elevating the entire kitchen experience to the next level. The I-Class range allows customers to customize cabinet door options in hundreds of colors and patterns in a variety of materials and finishes. Panasonic Life Solutions India also promises a 10-year replacement warranty on the new range. So the I-Class Kitchen range, packed with innovative technological solutions and elegant, streamlined designs, is a testament to Panasonic’s trust and brand ethos.

Panasonic’s modular kitchen business started in Japan in 1962 and has grown tremendously over the years by providing numerous varieties and layouts of kitchen cabinets, storage and accessories serving approximately 6.5 million consumers in Japan. As India is a priority market, Panasonic is also aiming to rapidly expand its modular kitchen business by launching the new I-Class Kitchen range across the country with 50 days delivery and installation for Indian consumers.

Yoshiyuki Kitazaki – Assistant Director of Kitchen Furniture, Bathroom and Sanitary Fittings Department of Panasonic Housing Solutions Co., Ltd. said: “We believe that the Indian market is the most important region for our overseas business. And this month we are releasing a new product, “I-Class kitchen”, made in India. With the addition of the new product I-Class kitchen, we will strengthen our marketing activities to further expand our business in India and establish a brand for our home appliance business. In the future, our company will contribute to the realization of a more comfortable and safe society by proposing comfortable living spaces.

Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India added: “With economic growth, India is witnessing a paradigm shift in user expectations, design and utility of kitchen spaces. After receiving very positive reactions in India to the luxury Panasonic L-class kitchens launched in 2018; the Panasonic I-Class kitchen range now being introduced combines the functional superiority of the L-Class and our in-depth knowledge of the Indian market on the building site construction challenges, specific kitchen storage needs in different regions of our country and ergonomics. With the introduction of the I Series, we will cater to every economic stratum, with each series of our kitchens featuring superior and unique functionality and highly contemporary finishes.

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