OMA announces winners for Creative Collection Q3

Image provided by OMA.

Outdoor Media Association (OWN) has announced the winners of the 2022 Quarter Three Creative Collection competition.

There were 37 entries OWN members including: BIG Outdoor, Blue Tongue Outdoor, Civic Outdoor, goa, GoTransit, JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Shopper and TorchMedia.

Guest judges included Aldo Ferretto (creative director at The Hallway), Angelo Poli (head of sales at The Media Shop), Edwina Moller (brand manager at BONDS, HANES Brands) and Mark Buckley (GM of Civic Outdoor).

OWN CEO, Charmaine Moldrich, said: “This quarter’s Creative Collection competition represented a wide range of outstanding Out of Home advertising, from simple, smart ideas to big, bold displays.

“The always clever and humorous Specsavers just keep going… Should have gone to Specsavers using a proven line of text and poster space to push their brand message, juxtaposed with new 3DOOH technology from BINGEs, House of the Dragon campaign, creating an optical spectacle.”

Poli said: “I liked The Guardian Live headlines campaign as it echoed to the days of yore when we saw our daily headlines on a newsagent’s poster; this simple, time-tested idea was used to transform DOOH panels into contemporary headlines. It functions as an extension of the online world, providing passers-by with real-time news alerts.”

Moller said: “I was excited about the many great campaigns that started this quarter. The entries have certainly inspired me to think differently about what I could do with my brand in the future.”

Ferretto said: “The Without them The National Missing Persons Week campaign was the clear winner in the Out of Home for Good category. The impactful, human element inspires action, and the creative does a great job of showing the reality of long-term missing persons by using the power of the poster to get the message across.”

Buckley said: “From a media owner’s perspective, it’s great to see the high level of creativity. We talk a lot about technology and innovation and it is absolutely true that the OOH space has never been more dynamic.”

Launched in 2013, the Creative Collection celebrates the big, bold, and bold canvas that is OOH by recognizing exceptional campaigns each quarter. The winners of the Quarter Three Creative Collection competition for 2022:

Big, bold and bright winner
Campaign: Should have gone to Specsavers
Advertiser: Specsavers
Creative agency: Fresh Pict creative agency
Media agency: Initiative
Printer: N/A

should have gone to specsavers--specsavers.png

Big, bold and bright commendation
Campaign: Born in WA
Advertiser: Bankwest
Creative agency: Union
Media agency: Union
Printer: print juice

born-this-wa-bankwest.jpg

Best Use of Multi-Format Winner
Campaign: Lord of the Rings – Rings of Power
Advertiser: Amazon Prime video
Creative agency: Media Brands Content Studio
Media agency: Rufus powered by initiative
Printer: Grand Print Services & GSP

lord-of-the-rings--rings-of-power--amazon-prime-video.jpg

Best use of honorable mention in multiple formats
Campaign: Find your people
Advertiser: Reddit
Creative agency: R/GA
Media agency: Initiative
Printer: Polly production

find-your-people--reddit.jpg

Best use of digital winner
Campaign: Guardian Australia Live News
Advertiser: Guardian Australia
Creative agency: Broken yellow
Media agency: N/A
Printer: N/A

live-headlines-guardian-australia.jpg

Innovation in Out of Home Winner
Campaign: House of the Dragon
Advertiser: BINGE
Creative agency: BINGE and Thinker Bell
Media agency: Mindshare (Sydney)
Printer: Cactus imaging

house-of-the-dragon--binge.jpg

Innovation in Out of Home honorable mention
Campaign: Optus Home Internet & ATN
Advertiser: optus
Creative agency: Yes Agency
Media agency: Universal McCann (NSW)
Printer: N/A

optus-home-internet-atn.png

Out of Home for Good Winner
Campaign: Without them – National Week of Missing Persons
Advertiser: AFP in association with the Outdoor Media Association
Creative agency: Super dream
Media agency: N/A
Printer: in-house at GoTransit

without-them-national-missing-persons-week.jpg

Out of Home for a good honorable mention
Campaign: From the shadows
Advertiser: Lifeline Australia
Creative agency: Thinker Bell
Media agency: Thinker Bell
Printer: Cactus imaging

out-of-the-shadows--lifeline.jpg

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