New Flame Selects Centric PLM™ to Streamline Product Development

Achieving speed, flexibility and innovation for ambitious OEM and ODM business

CAMPBELL, California, June 23, 2022 – New Flame, a clothing design and manufacturing business that provides an end-to-end service to its customers, chooses Centric Software®‘s Product Lifecycle Management (PLM) solution is the first Bangladesh-based company to do so. Centric Software provides the most innovative enterprise solutions to plan, design, develop, supply and sell products such as apparel, footwear, sporting goods, furniture, home decor, cosmetics, food and beverage and luxury to achieve strategic and operational digital transformation goals.

New Flame is based in Bangladesh with additional facilities in China and Italy. The business provides services including design, development and production for brands and retailers who want a faster design approach to manufacturing. Experienced in the production of sportswear, underwear, outerwear and swimwear, New Flame is able to produce quality and competitively priced products in short delivery times thanks to its ‘rapid production’ systems.

Francesco Zacanaro, Investor and Advisor at New Flame explains why the OEM/ODM company decided to undertake a PLM project: “Over the last few years we have struggled to create a single hub that keeps all of our information consistent and reliable. Development and product information was managed at an individual level, making it very difficult to innovate new products quickly and create more value from existing products.” Lockouts, supply chain disruptions and raw material availability are now part of our daily planning, so we needed a better way to manage our critical path.

After evaluating various PLM solutions, New Flame chose Centric PLM for reasons such as its intuitive interface and ability to manage the specific needs of the business. “From the first demo to the last demo, we immediately saw Centric in business. The ‘extraordinary’ concept, along with best practice solutions, immediately felt right and we saw a system that we could easily integrate into our company culture. The New Flame of Centric’s extensive fashion and apparel experience. We trusted him to empower it to evolve from a traditional trading operation to a leading product development and manufacturing company,” explains Zancanaro.

Centric PLM will improve New Flame’s internal processes by creating a standardized system for storing, sharing and visualizing information. With full visibility into the supply chain and the ability to manage product data from initial design to shipment, the company will be able to open up new and exciting opportunities for its customers.

New Flame Senior Merchandiser Himangshu Sikder said, “Centric PLM will save us time by organizing our information and making it instantly accessible. With real-time tracking, we’re able to track progress and targets so we’re better prepared to meet tight deadlines. Most importantly, our customers will understand that New Flame has a solid foundation and can deliver on its ambitious growth plans.”

Chris Groves, Centric Software President and CEO, said: “We are delighted to partner with New Flame, our first client in Bangladesh. We are excited that it will empower Flame.”

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New Flame (

Born from the desire for design and passion for production, New FlameLocated in China, Bangladesh and Italy, it provides end-to-end service to its customers.

brands and Retailers I want a faster design-inspired approach to production, New Flame organized itself to design and develop “Quick track” production systems to take advantage of efficiencies and bring quality and competitively priced products in short lead times.

By carrying the OEM and ODM philosophy to a higher level of satisfaction, we produce sportswear, underwear, outerwear and swimwear.

Centered Software (

From its headquarters in Silicon Valley, Centric Software® It provides a Product Concept to the Consumer Digital Transformation Platform for consumer goods including fashion, retail, footwear, luxury, outdoor, consumer electronics and cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMWBoffers enterprise-class product planning, product development, sourcing, quality and product portfolio optimization innovations, especially for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) delivers highly visual digital dashboard experiences for collaboration and decision making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail SRL that offers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility by delivering the first mobile apps for PLM and is known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com, scheduling, and more, as well as creative tools like Adobe.® Illustrator and a set of 3D CAD connectors. Centric’s innovations are 100% market driven, with the highest user adoption rate and fastest time to value in the industry. All Centric innovations reduce time to market, increase product innovation and lower costs.

Centric Software is majority owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mockups and PLM solutions.

Centric Software has received numerous industry awards and recognitions, including being included in the Red Herring Top 100 Global list in 2013, 2015 and 2016. Centric has also received several excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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