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#matildadjerfplates breaks the internet. This is why


A celebrity-approved antidote to your January blues has arrived in the form of bubbly dinnerware.

Originally from Swedish design studio Gustaf Westman Objects, the rainbow colored pieces first gained recognition in March 2022 when Scandinavian-cool influencer Matilda Djerf shared her shiny baby pink solid cup with her 2.8 million Instagram followers (below). Since then, bubble dishes of all colors and sizes have been all the rage on social media (went viral on TikTok with the hashtag #matildadjerfplates). And what can we say – except that we understand the appeal?