Lick x CALM Launch Paint-It-Yourself Conscious Wallpaper

Lick has launched a one-of-a-kind conscious wallpaper with a soothing color palette to help create a soothing and nurturing home environment.

The unique paint-your-own botanical wallpaper (Mindful 01) aims to explore the therapeutic power of color and paint. It is inspired by biophilic design and is described as providing the perfect escape from everyday life: reducing stress, enhancing creativity and improving your mood.

Whether used in a bathroom or as a feature wall in a bedroom, the calming design is sure to help bring the outdoors in.

Together with mental health charity, Campaign Against Living Miserably (CALM), the launch comes as new research reveals that more than a third of Britons (35%) are more anxious now than before the pandemic ; 60% say their mood is affected by their environment in the post-pandemic world; and nearly two-fifths (39%) find it hard to relax.

But nature is proving beneficial, as two-thirds of Britons (69%) find outdoor spaces have a positive impact on their mental health, and more than 57% say colors reflecting nature, such as blues and greens, have a soothing effect on their mood too.


Lick’s color palette takes into consideration the psychological benefits of nature and includes a blend of six soothing, coordinating colors.

“Green instantly has a calming effect, being a color that our eyes don’t need to adapt to and thus instantly creating a zen-like environment,” says Tash Bradley, color psychologist and director of interior design at Lick .

Blue is another color that helps us relax and slow down. “It’s the color of the spirit and instantly brings to mind blue skies, which we often associate with happy, sunny days. This design would look stunning painted with a mix of blue, pink and white, with pink being the color of comfort, which makes it soothing to look at,” recommends Tash.

lick the conscious soothing palette


Simon Gunning, CEO of CALM, comments: “Creative pursuits like painting are not only deeply satisfying, they can help you relax and take a step back from all the pressures life throws at you. By working together, we aim to remind people and give them the tools to speak up and take care of their mental well-being, before they reach a crisis.

If you or someone you know has mental health issues, please visit for support and advice.

Lick x CALM wallpaper, £75 per roll, will be available to buy from, with 100% of the proceeds going to CALM.

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