Lego fans and perpetual kids – this one is for you.
Lego has created a fun collection of home accessories with a grown-up look. Designed in collaboration with Danish brand Room Copenhagen, the collection includes picture frames, wall hangers, bookcases and desk drawers – all made from wood. And because this is Lego, the items are scaled versions of the iconic bricks, which means the picture frames and desk drawers can stack. With a single desk drawer that costs $218 apiece (compared to $20 for the plastic version), Lego seems to be eyeing a different kind of market worthy of its Nordic origins.
True Lego fans may know that this isn’t the first time the company has played with wood. In fact, Lego started in 1932 in a Danish carpentry shop, and Lego bricks have been made of wood for several decades. As plastic became available in Denmark after World War II, Lego bought a plastic injection molding machine, and in the 1960s – after a series of fires destroyed most of the company’s wooden inventory – Lego has fully embraced plastic.
Now the homeware collection can be seen as a kind of return to the source. In 2018, Lego released a wooden Minifigure, but aside from that toy, this new collection is the first time the brand has worked with wood on this scale in over 60 years. The items are made from European red oak certified by the non-profit Forest Stewardship Council and are available in either a light or dark oak finish. Each piece comes with the brand’s proprietary round pegs, which allow pieces like desk drawers or picture frames to snap together. Other products, like the wall hangers ($99 for a set of three) or the bookshelves ($140 in dark oak) can’t be stacked, but they all have Lego written all over them (both literally and figuratively). .
“We wanted the entire wooden collection to be compatible with the classic collection, so they could be displayed together,” says a spokesperson for Room Copenhagen. (More items are in the pipeline, but we’ll have to wait for details.)
This isn’t the first time Lego and Room Copenhagen have teamed up. For years, the two companies have collaborated on a wide range of storage solutions made from plastic, from an oversize Lego brick shelf to a lunch box with handle to a flashing Minifigure storage head. With this new collection, Lego appeals to a more adult and design-oriented audience. Although it’s still unclear (and unlikely) whether the material will make it into Lego’s iconic brick toys.