Editor’s note: This story was updated on November 16 with additional comment from Dorothy Belshaw
Las vigas – JuniperMarket CEO Bill Furlong and President Eric Dean have resigned from the B2B platform operated by International Market Centers as part of a major restructuring.
IMC said in a statement that the platform, which launched with great fanfare in January 2021 as an online marketplace and year-round complement to IMC’s physical trade fairs, has been streamlined to focus on efforts that strictly support its physical marketplace.
Dorothy Belshaw, president of IMC Gifts, said she will oversee the transition with the “leadership team going forward,” according to IMC.
“Following a comprehensive review of our business at Juniper, we are taking steps to streamline our digital product offering and focus on solutions that directly support our business in the physical marketplace,” the statement read.
“Over the next 30 to 45 days, we will work to refine our digital strategy. As we work through this process, we are 100% committed to fully and completely supporting all Juniper customers now and into 2023.” home accents today.
IMC will focus its digital efforts on developing a ‘robust’ mobile app for buyers and lead generation tools linked to its marketplace sites in an effort to better connect buyers and sellers and create new customer business opportunities throughout the year.
“We’ve had mobile apps for our markets for many years,” Belshaw said. However, in their current form they focus on market navigation and wayfinding. The app now in development will expand those existing capabilities and connect to our strong market positions to enhance sourcing and discovery for buyers and data capture for sellers.”
In its statement, IMC said, “We have made very difficult decisions to downsize the Juniper team. Changes affecting our employees are never easy, and today we are saying goodbye to many talented and dedicated team members.”
The company did not say how many Juniper employees were laid off, along with Furlong and Dean.
In a LinkedIn post, Furlong said he has stepped down as CEO and moved into a senior advisor position through the end of the year.
He wrote: “Juniper announced layoffs today affecting many people in the company. Many of the people working at Juniper were among the best people I have ever worked with. Intelligent. Dedicated. Passionate. Creative. Driven. For anyone looking to fill an open position “You can be confident that Juniper has a high level of talent and a highly skilled team. Please consider any opportunities you have.”
Before becoming president of Juniper, Dean was CEO of digital agency Whereoware, which he founded in 2000. He remains president of the company, according to his LinkedIn profile.
JuniperMarket offers personalized experience centers on the winter markets
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