As a field dictated by aesthetic preferences, it is difficult to arrive at a universal answer as to who is the “best” designer. But of course, Google has an answer for everything and thanks to a recent analysis of search data, the most searched designer on Google has been revealed: Joanna Gaines.
The answer comes from a team of researchers at modern furniture retailer Instrument London, who looked at monthly research data associated with 35 of today’s top interior designers.
According to the results, there is a clear winner: Gaines is by far the most searched creator, with 391,700 monthly searches. An important part of the national (and international) design conversation since its debut on HGTV Upper fixator in 2013, Joanna and husband Chip Gaines have steadily built a design media juggernaut over the past decade, most recently launching the revamped DIY network as the Magnolia Network in early 2022.
Joanna’s popularity by search volume was more than four times that of the second most popular designer, Jonathan Adler. With 94,800 searches per month, the man who used his skills as a potter to turn it into a home decor retail empire took second place in search interest Instrument London. Philippe Starck, one of the greatest architects and designers in France (if not all of Europe), completes the top 3 with 81,500 monthly searches worldwide.
Although he may be the most searched American designer on Google, Nate Berkus finishes in fourth place when global data is considered. Generating 76,200 searches, the founder of the eponymous design firm finished a spot ahead of her husband and fellow designer Jeremiah Brent, who himself commissioned 59,100 monthly searches.
The back half of the list is just as full of familiar names. 2021 AD100 Hall of Famer Kelly Wearstler keeps it just behind Brent in sixth place with 57,800 searches. After Wearstler, Bobby Berk, whose role as designer and home renovator in residence on Netflix weird eye helped inspire 45,000 monthly searches.
Rounding out the top 10 is Axel Vervoordt (8th place with 38,600), a former AD100 who likely reached a wider audience of interested scholars through his role in designing Kim Kardashian and Kanye West’s former shared home. He is followed by Emily Henderson (9th place with 29,000), host of HGTV from The secrets of a stylist and an expert at making even the smallest of spaces feel special. In 10th is Kelly Hoppen, (26,500 searches), the BAFTA-nominated British interior designer AD100.
While not an exact science, data provides a valuable window that captures audiences’ attention and offers inspiration. So, for those with an interest in guessing the trends of the moment, it might pay off to search.