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Kitchen decor

Jeremiah Brent reflects on a decade in design – and what’s next for his business

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Today, of course, Brent guides clients through much larger projects (with much larger budgets) in stylish locations like Montauk, New York, and LA’s Hancock Park, and on TV shows like the Emmy-winning Homemade simple and Nate & Jeremiah Home Project, with her colleague in work and life, husband Nate Berkus. The rooms he is famous for—a smart and airy Park Avenue domicile curated to display sculptures of the family matriarch; a bold kitchen with bronze cabinets in a Beverly Hills house by Paul McClean – is definitely inspired by minimalism. “My personal design aesthetic is monastic,” he laughs, “but of course we don’t do exactly that with the company.”

Brent’s office in Los Angeles opens onto a lush garden.

Photo: Brittany Ambridge

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An interior of the LA office.

Photo: Brittany Ambridge

This year, Brent celebrated its 10th anniversary by joining the AD100 list and opening a new office on each coast. He left his 1920s French office in Normandy for a three-story house of glass and light in Santa Monica. “People want a soft place to land at home,” he says, “and I think they also want a soft place to work. I like the idea of ​​pushing work life into a residential area.”

Brent’s new 4,000-square-foot headquarters in Greenwich Village is similarly sunny. “I hadn’t seen anything like it in New York City, so just … the sunshine,” he says. “I am a tactile person; I need to see things up on a wall and build things out and collage.” The premise was just the kind of blank slate he needed. “They’re elegant spaces,” he says, and with teams of a dozen or so , who work at each location, are homey enough to make everyone feel comfortable.“As we’ve grown, I really try to protect our integrity, and [create] opportunity for everyone to have a seat at the table. The two spaces lend themselves to that mantra.”

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View of Atrio, Brent’s new store in Culver City.

Photo: Brittany Ambridge

The 3,000 square meter store considers all five senses in its selection of treasures.

Photo: Brittany Ambridge

Speaking of growth, this fall, Brent will expand on past experience in retail (the designer has conceived furniture lines with Living Space and Pottery Barn Kids) with Atrio, his very own store in LA’s Culver City. The shop takes its name from Brent’s Portuguese grandmother. “She wasn’t warm by nature when she was younger,” he says, “but as she got older she was very soft and sweet, especially with me. And her greenhouse atrium, with her furniture and the ceremony she had walking out there every morning, it was the first room I’ve ever been in where I understood that room can describe you.”

An office vignette.

Photo: Brittany Ambridge

He teases the Atrio concept as “three thousand square meters of beauty, designed around the five senses.” Customers can expect everything from olive oil and other pantry items to bath supplies; there will even be a flower shop. The hope, says Brent, is that visitors can come into the store and become part of the scene: “You can go in and take as little or as much as you want, but you know the things you bring into your home . are thoughtful.”

Atrio is the fruit of many years of collaboration with artists and designers around the world, which required a trust Brent had to learn. “I’m a bit of a control freak, creatively,” he admits, “which is fun for me, but not for anyone else. But part of growing and growing a business is letting go. You know, in the beginning your career, you don’t have a track. Or every track is yours, and you have to drive all over the place and do everything you can. But as you grow, it’s about creating tracks for other people.”