Jane Expands Executive Team with Appointment of Laura Ravo as Chief Operating Officer and Krista Kovichar as Chief Financial Officer

LEHI, Utah–(BUSINESS WIRE)–Jane, a curated boutique marketplace that showcases the latest trends in fashion, accessories, home decor, children’s apparel and more, is undergoing a transformation from a gifting platform to a boutique marketplace destination. This will include switching the brand from running a smaller selection of 3-day deals to carrying everything the boutique shopper expects to find in one place. To accomplish this, Jane is building an entirely new technology stack as well as structuring an industry-leading C-suite. With the recent announcement of the new Chief Technology Office and Chief Marketing Officer, Jane is excited to also welcome Laura Ravo as Chief Operating Officer and Krista Kochivar as Chief Financial Officer, effective immediately, reporting to CEO Joana McKenna.

As the newly appointed Chief Operating Officer, Laura Ravo brings with her extensive experience in retail management and operations. Prior to joining Jane, Laura served as COO of Strand Bookstore. Previously, she also held the positions of vice president and head of retail at The Body Shops and vice president of store operations at Oakley.

Laura’s appointment could not be more timely, as she will help guide the company through this transformational period. In this newly created role, Laura will lead the growth of Jane’s marketplace ecosystem, including marketplace operations, merchandising, vendor acquisition and onboarding, business operations and strategy, channel partnership, and customer experience.

“These exciting changes to our executive team are critical to Jane’s transformation and scale and our belief in our future progress,” said Joana McKenna, CEO of Jane. “Laura’s role will help us deliver world-class customer experiences and catapult Jane into the boutique marketplace for sellers and customers. Laura is well known and respected in the retail industry and for good reason. She has provided groundbreaking business impact throughout her career, while fostering a positive culture. I know she will do the same to Jane!”

The transition from a business location to a boutique destination is a significant growth enabler and will require greater strategic investment. Jane is pleased to introduce Krista Kovichar as her new Chief Financial Officer to guide Jane through this exciting time. Krista brings over 20 years of experience in financial planning and analysis and operational finance, and has a proven track record of driving growth and building high-performing finance teams in publicly traded companies.

Joana commented, “Krista is a deeply talented finance executive and will be an invaluable addition to Jane’s leadership team. Not only does she bring the experience needed to run our finance organization, she also has a critical understanding of what it takes to drive growth and operational excellence. I’m excited to work closely with her as we execute the next phase of Jane’s journey.”

About Laura Ravo

Laura Ravo is a talented executive with nearly 30 years of retail and operations experience. Most recently, she served as COO of the iconic Strand bookstore in New York, the largest independent bookstore in the country. Leveraging her leadership skills and authentic approach, Laura has developed some of the highest performing teams in global retail. Her scrappy determination (or grit, as she likes to call it), her endless curiosity, and very humanistic approach (or grace, as she likes to call it) were the cornerstone of her leadership success. Laura has increasingly held senior management roles at some of the most prominent brands in both department stores and specialty retail, including Macy’s, L Brands, LensCrafters, Oakley and The Body Shop.

About Krista Kochivar

Krista Kochivar joined Jane.com as CFO in August 2022 with over 20 years of experience in accounting, finance and public company mergers and acquisitions. Most recently, Krista served as CFO of Global Traffic Technologies, an operating company of Vontier (NYSE: VNT). Prior to Global Traffic Technologies, Krista held senior investor relations roles and led Corporate Finance and M&A teams at Fortive (NYSE: FTV), Weyerhaeuser (NYSE: WY) and PricewaterhouseCoopers. Krista holds a CPA and a Bachelor of Science with an emphasis in Accounting and Finance from Montana State University.

about jane

Founded in 2011, Jane is a boutique market with the latest trends in women’s fashion, accessories, home decor, children’s clothing and more. With an industry-leading e-commerce platform, Jane empowers small businesses across the country – online sellers and brick-and-mortar stores – and helps customers stay up-to-date, all at incredible prices. Introducing hundreds of new products every day, Jane has everything you need to live your life better and in style. Seven-time Inc. 5000, Jane is also ranked on the Utah Business Fastest Growing Companies and Financial Times America’s Fastest-Growing Companies 2022 list. To learn more, visit Jane.com, download the app from Apple or Google Play stores, or follow along on Instagram.

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