James Hardie Announces The Magnolia Home | James Hardie Collection curated by Joanna Gaines | Company


James Hardie Industries plc(ASX: JHX; NYSE: JHX)a global leader in fiber cement siding and exterior design solutions, and Chip and Joanna Gaines, founders of Magnolia, announce a collaboration starting today with an exclusive collection of Hardie® siding and accessories: The Magnolia Home | James Hardie Collection.

Carefully curated by Joanna Gaines, The Magnolia Home | James Hardie Collection offers a palette of beautiful, earthy colors in a variety of classic cladding products, styles and textures. With the launch of this collection, James Hardie and Magnolia Home hope to inspire homeowners to conquer the next frontier in home design, while simplifying the process of choosing quality products homeowners can rely on.

“One of the most important things for any home is the appeal of the exterior,” said Joanna Gaines. “With our collection with James Hardie, I know we are creating a collection of beautiful products that will stand the test of time.”

The Magnolia Home | James Hardie Collection is available in the most popular Hardie® siding styles – plank, shingle and board-and-batten – as well as trim and soffit products to complete the exterior. All products are pre-finished with James Hardie’s patented ColorPlus® Technology finishes.

Watch:Manage the collection

Joanna Gaines’ journey to create a collection of hand-selected exterior products.

Chip Gaines has long favored Hardie® siding for its long-lasting beauty and durability – fiber cement siding is non-combustible, is not attractive to pests and helps to provide protection against severe weather.

“Hardie® is a brand we trust for its quality and durability — we’ve been using it in our exterior renovations for over 20 years,” said Chip Gaines.

Watch:Why Hardie?

for Chip and Joanna Gaines, teaming up with James Hardie to create a collection of beautiful outdoor products for the home, was a no-brainer.

Sean Gadd, President of James Hardie North America, said: “With the launch of this collection, we are making it easier than ever for homeowners to transform and personalize the exterior of their home. We pride ourselves on providing products to achieve the designs they seek, while helping to protect against the elements, such as fire and harsh weather, for added peace of mind. We are honored to begin this long-standing partnership with Chip and Joanna Gaines, a couple who have revolutionized the home design industry.”

Product details

The collection’s sixteen ColorPlus® Technology finishes feature a variety of natural, earthy tones, including green, beige and gray. ColorPlus® Technology finishes are James Hardie’s proprietary coatings baked to the board to create a vibrant, consistent finish that resists fading or discoloration from UV rays, with a 15-year limited finish warranty.

With a variety of siding styles and textures, the collection makes it easy to combine carefully thought out design elements to give any home a wow factor. The collection is available in three classic Hardie® siding styles in the United States and Canada:

  • Overlapping Siding: Hardie® Plank in Select Cedarmill® or Smooth Textures (Sizes: 8.25, 7.25, 6.25 and 5.25)
  • Shingle: Hardie® Shingle Straight Edge Panel
  • Board-and-Batten: Hardie® Panel in Select Cedarmill® or Smooth textures (size: 4 x 10), combined with Hardie® Trim batten available in Rustic Grain or Smooth textures

For more information and to explore the personal possibilities of The Magnolia Home | James Hardie Collection, visit JamesHardie.com/Magnolia.

James Hardie

James Hardie is a world leader in high-performance building solutions that provide lasting beauty and endless design possibilities with reliable protection and low maintenance. James Hardie, the world’s No. 1 manufacturer and marketer of high-performance fiber cement and fiber plaster building solutions, offers siding and accessories for every style. Hardie ® products enable homeowners and construction professionals to realize the home of their dreams. The company pioneered the technology of fiber cement building products made from sustainable raw materials and continues to invest in innovation to transform the way the world builds. James Hardie operates with an inclusive corporate culture and an unwavering commitment to Zero Harm. James Hardie has a diverse global workforce of approximately 5,200 employees in operations in North America, Europe and Asia Pacific.

For more information and media resources, visit JamesHardie.com and JamesHardie.com/about-us/media-resources./about-us/media-resources. For investor information, visit ir.jameshardie.com.au.

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Magnolia Home

Magnolia is a Waco, Texas home and lifestyle brand founded by Chip and Joanna Gaines. What started as a small home improvement store in 2003 has since grown into a national portfolio of retail, media, hospitality and real estate companies, including Magnolia Market at the Silos, Magnolia Journal, Magnolia Table, Magnolia Network – a joint venture between the Gaineses and Warner Bros. Discovery — and Silos Baking Co., among others.

Forward-Looking Statements

This press release contains forward-looking statements and information that are necessarily subject to risks, uncertainties and assumptions. Many factors could cause the actual results, performance or performance of James Hardie to differ materially from those expressed or implied in this press release, including, among other things, the risks and uncertainties set forth in section 3 “Risk Factors” in James’ Annual Report Hardie on Form 20-F for the year ended March 31, 2022; changes in general economic, political, governmental and business conditions worldwide and in the countries in which James Hardie does business; changes in interest rates; changes in inflation rates; changes in exchange rates; the level of construction in general; changes in cement demand and prices; changes in raw material and energy prices; changes in business strategy and various other factors. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, actual results could differ materially from those described herein. James Hardie assumes no obligation to update or correct the information in this press release, except as required by law.

This press release has been approved by Mr. Jason Miele, Chief Financial Offer.

James Hardie Industries plc is a limited company incorporated in Ireland with its registered office at Europa House, 2nd Floor, Harcourt Centre, Harcourt Street, Dublin 2, D02 WR20, Ireland

Check out the source version at businesswire.com: https://www.businesswire.com/news/home/20220824005796/en/

CONTACT: James Hardie PR Contact:

[email protected]/Media/Analyst Questions:

James Brennan-Chong

Phone: +61 2 8845 3356

Email: [email protected]



SOURCE: James Hardie Industries plc

Copyright Business Wire 2022.

PUB: 24/08/2022 23:03/DISC: 24/08/2022 23:03


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