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I love the new MacBooks, but they desperately need a splash of iBook color


Apple has become an ever-looming giant in the tech industry and is synonymous with clean, minimalist designs. The new MacBook Pro 16-inch (2023) is the brand’s latest triumph in consumer computing, showcasing the new M2 chips that offer incredible processing power. The tech giant has always been ahead of the curve when it comes to aesthetics, and its products set standards and trends for other companies to follow, even as they pull off controversial stunts like removing the headphone jack on the iPhone.

The core design philosophy we see in every Apple product today is “minimalism.” The company adheres so strictly to this philosophy that they have removed essential elements from products for the sake of aesthetics or thinness (again, the lost but never forgotten headphone jack comes to mind). If a company other than Apple had taken this incredibly bold move, it probably wouldn’t have gone as well as it did. I’m not saying there weren’t objections at the time, but we all forgave and forgot pretty quickly.

That said, I’m bored. Yes, the hardware itself is great, and yes, they are super powerful (not to mention expensive), but MacBooks all look the same! It seems to me that the company has taken its philosophy way too seriously and has become rather boring. The technology itself is absolutely amazing, but completely devoid of personality – which is such a shame, because with the right pops of color, MacBooks could completely change the game.

(Image credit: John G. Fragrances via Getty Images)

Better in color