LUBBOCK, Texas, Aug 1, 2022 (GLOBE NEWSWIRE) — Lubbock ice cream fans: get ready for a berry special treatment! Thanks to a partnership with Vera Bradley, the delicious taste of Vera Bradley Very Berry is now available in the new Howdy Homemade Ice Cream, a store committed to creating employment opportunities for people with intellectual and developmental disabilities (IDDs) through the power of smile and of ice cream.
Iconic American handbag and luggage brand Vera Bradley, a neighbor of Howdy Homemade in the West End Shopping Center, has donated aprons to store employees – called Howdy Heroes – and offers a 10% discount on the purchase of a cooler for customers who present the receipt. by Howdy Homemade.
This special partnership was inspired by Gyorgi Szenttornyay, daughter of Howdy Homemade owners Imre and Cindy Szenttornyay and one of the store’s Howdy Heroes. Although Gyorgi is blind, she loves feeling the textures and zippers of Vera Bradley bags and learning about the animals and the colorful designs in the patterns. Carol Reid, general manager of the Lubbock Vera Bradley store, helped Gyorgi select one of her bags, an experience that had a significant impact on Reid.
“Gyorgi is completely in love with Vera Bradley! While she may not be able to see colors and patterns like you and I can, she has a vision in her mind of exactly what they look like and it makes her super happy to imagine!” said Reid. “It is truly amazing to see someone find so much pleasure in our products. Vera Bradley is thrilled to support Howdy Homemade through a partnership that truly exemplifies the heart of our brand.”
“Vera Bradley is my favorite and now I can wear it to work,” said Gyorgi Szenttornyay. “I like to ask people what animals and colors they see in the drawings.”
“Howdy Homemade is more than just ice cream – we are on a mission to create meaningful encounters between those with IDDs and the community, as well as more valuable employment opportunities,” said Lubbock Howdy Homemade store owner Imre Szenttornyay. “By partnering with a national and beloved brand like Vera Bradley, we were able to reach a wider audience through the power of experiences that make us happy – from ice cream to colorful bags!”
Vera Bradley Very Berry Ice Cream is available exclusively from Howdy Homemade in Lubbock, freshly picked and by the pint. The store is located at the West End Shopping Center, 2628 W Loop 289, Suite 300, Lubbock, TX 79407. Hours are 12:00 pm to 9:00 pm Monday through Saturday, closed on Sundays.
ABOUT HOWDY HOMEMADE
Hello Homemade Ice Cream is on a relentless quest to create more jobs for individuals with intellectual and developmental disabilities (IDDs) using the power of our amazing smiles and ice cream. Founded by Tom Landis in 2015 at the original location in Dallas, Howdy Homemade is rapidly growing through new retail stores as well as an expanding presence of its pints in supermarkets. Howdy Homemade serves as a model for companies to recognize the value of employing people with IDDs and provide a foundation for their Howdy Heroes to reach their full potential.
ABOUT VERA BRADLEY
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s bags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns and bright colors that inspire and connect women like no other brand in the global marketplace. Visit www.verabradley.com and follow @verabradley to learn more.