Female-led Sculpture Art Startup, The Stone Studio Reports 800% Revenue Growth

India, July 29, 2022: The Stone Studio, a women-led D2C Sculpture Art startup in Odisha, saw over 800 percent sales growth in FY21 in comparison with FY20. Sales revenue, the main source of income, grew by 750% compared to: FY21 vs FY20. The growth of The Stone Studio will be accelerated by expanding its ambitions to establish several offline stores to gain more exposure in the market and more traction. The offline stores will help maintain the growth rate seen in FY20 to FY21.

The Stone Studio was established in October 2020 in Bhubaneswar, Odisha with the idea of ​​bringing the best, individualized sculpture making solutions to a wide range of clients worldwide, enabling them to create an unforgettable and memorable user experience. The team believes that the best user experience is the number one priority, which is a unique feature in the market today. The company focuses exclusively on custom-made statues of gods, contemporary garden statues, Buddha statues, fountains, indoor statues, murals, table decorations, sculptures with an antique look, garden ornaments and planters made of stone, fiber and wood.

The Stone Studio was established in October 2020 in Bhubaneswar, Odisha with the idea of ​​bringing the best, individualized sculpture making solutions to a wide range of clients worldwide, enabling them to create an unforgettable and memorable user experience.

Working with more than 500 satisfied D2C customers worldwide, The Stone Studio has taken it to a new level. Over the past two years, the organization has taken on significant challenges in art creation and is generating a buzz in the sculptural art industry. During the pandemic, the company was able to grow significantly and expand its online customer reach, including both Indian and foreign customers, which not only made it easier for customers to access their most beloved works of art from the comfort of their own homes, but also enabled the artisans able to continue their work, develop their skills and earn a living.

The Stone Studio, a bootstrap startup, has proven to be a positive disruptor in the sculptural art industry, providing users with access to unified pricing in India and global markets. As evidenced by intricate carvings and meticulous craftsmanship, the brand offers modernized versions of traditional and contemporary patterns. The result is a universe filled with the most beautiful works of art, inspiring and portraying a larger approach to life.

“The craftsmen carve wonders out of raw stone, but if there are no buyers, the beautiful wonders are left aside and because of financial stress, the best craftsmen give up this talent for a more viable livelihood. This leads to a huge loss to the art industry. My success lies in preserving not only the art form, but also the artisans and their livelihoods. With our specialized services, competitive prices and fervent desire to make every proposal a success story, we transform ourselves into leaders.” Mrs. Sangeeta Beri, founder of The Stone Studio.

The company believes that a business can be successful by collaborating with three factors: pre-sale knowledge, which means educating their customers about the materials they use, sustainability considerations, size and design options, and to help select the image in accordance with their interior preferences. Second, putting a lot of effort into informing their clients about the status of the project, which can be difficult at times, but is seen as the most important step in gaining their trust. Last but not least, after shipment of the goods, the company keeps track of each shipment and informs its customers so that they can arrange arrival formalities, as the sculptures are bulky and fragile (sometimes more than 3000 kg) and must be handled with treated with the utmost care.”

It is sometimes quite a challenge for a female entrepreneur to do such a piece of work justice. Sharing her experience as a woman, Sangeeta Beri says: “Working with a male-dominated workforce, which is absolutely new in the image production industry, was the huge challenge I faced as a woman. I met several people who found it challenging to work together. who didn’t feel comfortable with me doing research, however, I kept working diligently to adapt it, disregarding their sandbox mindset. Gradually this helped me break their mindset and train them to see things from a wider angle.”

The documentation bottleneck protocols and logistical difficulties in exporting the art forms to different parts of the world from Odisha are the biggest challenges the organization has overcome over time. The company co-founder has been effective in shaping innovative business strategies and digital marketing methods, making running the business easier.

In response to a question about the company’s future goals, Sangeeta Beri said, “The Indian arts and culture industry needs to evolve drastically. Funds for art and sculptures. These mutual funds invest their clients’ money for about four years and invest in the buying profitable works of art. The industry’s global TAM is $65.1 billion, according to Statista’s report.

The Stone Studio must employ the best tactics to seize the opportunity in an ocean-sized market. Each individual creates his or her ideal home, and we have the opportunity to improve that one space in each home that they imagine is peaceful.

Sculptures and artworks are needed for every temple, garden, landscaping, balcony, yoga studio, resort, hotel, puja venue and every realm you can imagine. The company has plans in place in its pipeline to create several offline outlets to gain market exposure and gain traction to drive The Stone Studio’s growth.

For more information, visit: https://www.thestonestudio.in/

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