EVERYTHING THEY WANT FOR CHRISTMAS IS AT BUILD-A-BEAR

It’s the season for matching pajamas, classic and pop culture’s favorite furry friends. and personalized gifts for the whole family

ST. LOUIS, November 23, 2022 /PRNewswire/ — Celebrate unity this season with unique gifts that add a little more heart to life at Build-A-Bear Workshop, Inc. (NYSE: BBW). From gifts and décor to pop culture favorites and collectibles, there’s a furry friend or gift option waiting for everyone – even the hard-to-buy for the uncle or loved one. who has everything. The Build-A-Bear Holiday Gift Shop has all the options to make gifting easier, including visiting a Build-A-Bear Workshop retail store to create a gift in person, shopping in the Holiday Shop online and fill a virtual sled with easy shipping. or select in-store pickup to ensure delivery before Christmas.

Build-A-Bear(R) is a global brand kids love and parents trust that seeks to add a little more heart to life. (PRNewsfoto/Build-A-Bear Workshop)

Build-A-Bear has an expanded selection of NEW gift ideas for the whole lovely list bringing the biggest smiles and warmest hearts this season.

EASY PERSONALIZED GIFT, ALL IN ONE BOX

The most unique and personal gift is a Build-A-Bear HeartBox! These themed gift sets come with a personalized teddy bear and a select mix of candles, tumblers, candy and tea gifts. With many offers at different price points, customers will find something for every special adult on their list, including a Very Merry Christmas Box full of seasonal surprises and festive favourites, the Hanukkah Wish Box to send warm wishes during the festival of lights and the Oh! What Fun Holiday Box to add an unforgettable sparkle to a friend this season. With the ability to add holiday scents or personalized voice recording messages, HeartBox will make this gift giving occasion one to remember.

COMFORTABLE WITH THE MATCHING PAJAMA FOR THE WHOLE FAMILY

Family traditions make holidays memorable and fun – including matching pajamas! Pajama Shop, the recently launched Build-A-Bear line of pajamas, emphasizes the connection between stuffed animals and bedtime. Offering matching pajama sets for adults, children, four-legged friends and four-legged family members, Pajama Shop creates a very special holiday image. Pajamas are available in patterns such as Buffalo Check, Holiday Hugs and Fair Isle, inspired by our beloved bears.

MEET NEW MERRY MISSION FRIENDS AND INCREASE YOUR COLLECTION

New furry friends join the Merry Mission collection, including Snowflake Swirl Glisten, Pink Frost Fox and Santa’s reindeer selection – perfect for an extra touch of decoration or cuddling. Snowflake Swirl Glisten is a star-powered reindeer ready to soar all season with her colorful reindeer cape, bobble bow or glittery silver antlers and ballet flats. Pink Frost Fox is a cuddly snow fox with cute ears, a fluffy white tail and frosty pink fur. Her sequin dress and sparkling silver ballet flats make this frosty friend shine like fresh snow.

Santa’s reindeer returns for another year of magical fun growing a home decor collection or starting a new collection for a special friend.

HOLIDAY SURPRISE COUNTDOWN CALENDARS

Celebrate Christmas with the Beary Merry Advent Calendar, a 25-piece calendar that includes six mini plushies and 19 mini clothes and accessories. Perfect for kids to open every window to see what’s in store. The fun continues with two more countdown collections, the Beary Merry Mystery Ornaments are an online exclusive featuring two mini plush ornaments and six mini apparel and accessories, ideal for the holiday decor and decorator friend. The surprise collections continue with the 8 Nights of Hanukkah Surprises celebrating the Festival of Lights with a series of furry friends and party outfits.

BABY SANTA! MEET UNDER THE MISTLESTUTE

It’s hard to be a Scrooge this season at Build-A-Bear Bear Cave with hilarious, party-ready gifts for adults who’ve barely made it off the naughty list.

Shop Build-A-Bear’s After Dark Collection at Bear Cave, an age-only adult line at Build-A-Bear featuring unique and specially designed plush toys to delight gift-giving adults. The Bear Cave is the perfect place for playful, risque or sarcastic creative gifts. The After Dark holiday line includes the Brown Sloth “Only Santa Can Judge Me” gift set featuring a tee, holiday boxers and a Santa hat. This next set is a perfect decoration for the holiday bar cart with the Pawlette Making Spirits Bright Gift Set complete with a graphic tee, leather skirt and eggnog cocktail bracelet that will inspire a toast during the party. next holiday party. And, if you’re feeling a little friendly under the mistletoe, the Happy Hugs Teddy Holiday Presents Boxers Gift Set includes a red bow tie, holiday boxers and a mistletoe headband hanging in the perfect spot to steal a kiss.

JUMP INTO THE HOLIDAYS

Make this year the happiest Christmas ever with the new Jolly Jumps frog or Spring Green Frog Mistle-Toad gift set complete with Christmas tree bracelet, white fur boots, tutu sparkly red and a new graphic t-shirt.

MAKE SHOPPING EASY AND CONVENIENT WITH THE NEW GIFT SEARCH

Start the Holiday Shopping and Enjoy Great Value at the Build-A-Bear Gift Shop, an online store that makes it easy to find the perfect gift this holiday season. With the new online Build-A-Bear Gift Finder digital option, guests can select the perfect furry friend to show their love to everyone on the list this holiday season.

The online Bear Builder tool is a convenient way to create unique, personalized gifts they’re sure to love by bringing Build-A-Bear fun to you – it even includes a virtual Heart Ceremony! Or consult the Bear Builder Workshop 3D, a unique animated online shopping experience that brings online four-legged friends to life. Include a personalized voice message with a Record Your Voice sound chip for the ultimate personalization of a one-of-a-kind furry friend.

BLACK FRIDAY DEALS TO SCAN YOUR SHOPPING LIST

This Black Friday, head to Build-A-Bear Workshop for great deals in-store and online. The online Black Friday Bear Building Sale offers furry friends from as little as $9. Head to stores on Black Friday for a special Buy one get one select furry friends for $12. Get the whole family in the cozy spirit with 25% off cozy pajamas from Pajama Shop. Think outside the box this Black Friday with HeartBox! The hottest gift sets of the season are now up to 50% off online for a limited time only.

For more information on Build-A-Bear plushies, gifts, events and holiday offers, visit www.buildabear.com and follow the brand on Facebook, TwitterYouTube and Instagram.

ABOUT BUILD-A-BEAR®

Build-A-Bear is a multi-generational global brand focused on its mission to “add a little more heart to life” appealing to a wide range of consumer groups who value self-expression by creating their own “furry friends” to celebrate and commemorate life’s moments. Nearly 500 interactive brick-and-mortar outlets operated in a variety of formats provide customers of all ages with a hands-on entertainment experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital shopping experiences on buildabear.com, including its online “Bear-Builder”, the animated “Bear Builder 3D Workshop” and its adult-only “Bear Cave”. Additionally, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for children and adults. adults which fulfills the company’s mission, while the company also offers products wholesale and in non-plush consumer categories through licensing agreements with major manufacturers. Build-A-Bear Workshop, Inc. had total sales of $411.5 million in fiscal 2021. For more information, visit the Investor Relations section of buildabear.com

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