Disrupt Your ISP, Not Your Internet Connectivity – Inside INdiana Business

A reliable internet connection is paramount in the office and at home, especially if they are in the same place. Whether you’re at work, streaming a show at night, or navigating social media, most of us are online during the nighttime hours. Since video conferencing and e-learning are a big part of our daily productivity, being able to connect to the internet can shape how we work, learn and play.

Chances are you’ve experienced internet outages and frustrating customer service from your ISP at some point. These legacy networks use decades-old technology that is currently at its bandwidth limit – today’s bandwidth demands and the number of users flood the connection with delays and outages. Legacy ISPs are unable to integrate modern automations and struggle to keep up with today’s Internet demands. Internet customers expect outages and the poor customer service that comes with them.

But it doesn’t have to be that way. Now incumbent ISPs have some competition.

Enterprise networking technologies have made their way into the residential market. Once only available for enterprise environments, services such as managed Wi-Fi help improve network performance, reduce costs, and streamline the entire process of setting up and connecting to high-speed Internet. Unfortunately, most residents can’t call their cable or phone company for this service, so it’s nimble, forward-thinking fiber optic internet providers that provide these better solutions for getting online.

If you’re lucky enough to have your home serviced by a fiber ISP, you’re likely to have a much better experience thanks to a new high-speed fiber network and cloud controllers. Modern ISPs use these enterprise technologies to enable active management of their network and customer equipment to ensure uptime and speed, without requiring on-site technicians or placing the support burden on a customer. Automations that allow customers to sign up for service and instantly turn on their internet are now possible. Newer networks can minimize single points of failure in the network and often include backup connectivity. These combined upgrades result in much higher uptime and a vastly improved customer experience.

The need for connectivity will only increase. Bringing modern fiber networks to homes and commercial properties can guarantee decades of bandwidth upgrades without costly reinvestments. They pave the way for the next iterations of Wi-Fi technology, providing the reliable, high-performance connectivity we rely on every day.

Whether you’re a kitchen table entrepreneur or burning the nighttime oil of your home office, a poor internet connection shouldn’t interfere with your productivity. You have more important things on your plate than frustrating, time-consuming phone calls to your ISP. Modern fiber ISPs offer a better choice for internet services. It’s time to disrupt your ISP, not your connection.

Kelly Pfledderer is the founder and CEO of Haywire, a fiber broadband service provider that provides fiber internet and managed Wi-Fi to multifamily communities.

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