CWSI redefines the shopping experience for Škoda with a managed mobility solution

Solution has led to improved customer satisfaction and a shift from mainly paper to digital processes

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Ronan Murphy, CWSIA


CWSI has said it has redefined the shopping experience for Škoda UK with a fully managed and highly secure mobile Ivanti solution delivered to its approximately 130 UK retailers.

Škoda is one of the world’s oldest and most successful car brands. To support its growth and the ever-changing automotive markets, Škoda UK wanted to increase customer satisfaction during the car buying process using digital tools. It needed an integrated and mobile digital solution to present sales materials such as brochures and information materials to customers as the processes were mainly paper based.

The brand also developed Digital Assistant, an iOS-based app used by sales teams to view and provide detailed information about each Škoda model.

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CWSI, one of Europe’s most experienced specialists in mobile and cloud security, won the contract and designed a Unified Endpoint Management (UEM) solution based on Ivanti Cloud technology. This has enabled the seamless deployment and management of nearly 1,000 iPad devices at Škoda’s 130 UK retailers.

The secure solution not only provides a unified, centrally managed platform for these point-of-sale devices, but also supports the company’s revolutionary shopping experience for customers: the Digital Assistant app. CWSI worked closely with the development team when creating the app and the insights were crucial and shaped the way the app was developed.

Following the rollout, retailers can now make virtual appointments via the iPads with customers who may not want to visit the showroom, or provide vehicle tours to customers from the comfort of their homes.

In addition, Škoda saw a +0.4 increase in the customer experience score when using an iPad. It also saw a similar increase in merchant knowledge scores. Implementing CWSI saves employees valuable time by having all the information they need at their fingertips. The mobile and adaptable nature of the managed iPad solution is also ideally placed to support remote or hybrid work.

CWSI manages the life cycle of the fleet of iPads, from purchase to decommissioning.

CWSI has Ivanti Premier Partner status and one of the largest in-house teams of accredited Ivanti engineers and support analysts in the UK. It also provides contact support and manages repairs if a technical problem occurs, ensuring business continuity.

Chris Batty, Digital Experience Manager, Škoda UK: “Škoda is known for producing some of the best cars on the market and we needed a customer experience to match that. We needed a comprehensive solution and by using modern technologies we built a leading sales tool. CWSI’s management solution has increased customer satisfaction scores and empowered sales teams.

“Ultimately, the solution helps increase the profitability of the brand and is now an integral part of the Škoda customer journey.”

Ronan Murphy, CEO, CWSI: “Having worked with CWSI before, Škoda knew we could trust to deliver the next phase of its journey. CWSI offers a fully managed proactive service for the devices that requires no action on the part of ŠKODA, something retailers appreciate as they can focus on their core business.

“This leading mobility solution with best-in-class security, compliance, device management and functionality has enhanced the customer experience for Škoda. It has future-proofed the company’s retail operations, supported the Digital Assistant app and made salespeople truly product experts. Our in-house product team continuously monitors possible improvements to Ivanti’s products and any other changes that may affect Škoda’s solution. The adaptable, scalable implementation is built with the future in mind.”

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