Property and technology investment firm Convivia has become the new shirt sponsor for Championship side Queens Park Rangers – better known as QPR.
With Convivia acting as sole main partner, a three-year deal has been signed that will feature the brand at the forefront of QPR’s home and away matches.
Roy Ledgister, QPR supporter and CEO of Convivia, said: “As a lifelong QPR fan, it’s a real honor to sign this new sponsorship deal. In addition to my passion for the club, I have strong connections to the local area and as a brand we are fully committed to supporting the community and promoting individual progress and development, regardless of background or income.”
“The team and I look forward to working with QPR and being a part of the Club and its fan network over the next three years.”
Convivia’s vision and values
Convivia works with local authorities and housing associations to help make positive change in affordable UK housing.
Convivia says it’s committed to affordable pricing on luxury homes to accommodate low-income tenants in the UK.
There are currently five budding and equity investment deals worth hundreds of millions under the group structure across the UK.
Euan Inglis, QPR’s commercial director, said of the sponsorship deal: “Roy is such an inspiring person. Not only will the club benefit from a partnership with Convivia and Roy, we are already discussing how QPR at Community Trust can leverage Roy’s leadership and motivational skills and work to inspire youth from disadvantaged backgrounds to be their best. it could be.”
“The partnership is truly an all-encompassing one that we are very excited about.”
“Growing up in Shepherd’s Bush and attending Cardinal Vaughan’s school, Ledgister has devoted most of his life to this field. Her decision to sponsor the club stems from her passion for R’s and the QPR Trust, as well as her commitment to giving back and supporting the community she grew up in.
“We are absolutely delighted to enter into this agreement with Convivia, which will see the Convivia brand name on our shirt front,” he added.
A changing scheme on the English Riviera
The exciting news above comes just after the real estate and investment firm announced that its Torquay, Devon location will be converted into luxury affordable homes.
Originally the site was set to be converted into a luxury apartment hotel, but plans changed in July 2021 after focusing on the public sector and securing an equity investment deal.
The real estate development, known as Halcyon, plans to enter service at the beginning of 2023.
Each home aims to enhance personal development and physical well-being by providing its residents with state-of-the-art technology and shared facilities.
Located a short walk from Torquay’s marina, an array of water sports, restaurants and facilities can be enjoyed by future residents.
Each of the 42 one- and two-bedroom apartments will be finished to high specifications, in line with Convivia’s ‘Mayfair design’ standard.
Roy Ledgister concludes: “With 100% of our focus on the public sector, we thought it was right to turn Halcyon into affordable homes, but that doesn’t mean the finish of the building will be compromised. Like all other Convivia sites, Halcyon will benefit from our unique purchasing model and proven design methodology, meaning it will represent our ‘gold standard’ and offer luxury accommodation for all tenants.”
“Furthermore, as Halcyon is located within walking distance of Torquay’s main marina and the new £32m high street development, the building provides an ideal location for individuals and families who rely on local amenities.”