Coastal grandma vibes continue for Christmas gift giving

The look of Nancy Meyers’ movie. Inside Ina Garten’s kitchen. Oversize cable knit sweaters. A timeless gutter of quality. All things pumpkin spice.

These are some of Lex Nicoleta’s favorite things.

The Californian TikToker, who coined the term “coastal granny” in a video that has racked up thousands of views since March, helped set the summer mood for long beach walks, laid-back interiors and the farmer’s market lifestyle.

“And no,” Nicoleta insists to the camera, “you don’t have to be a grandmother to be a coastal grandmother. It is for anyone and everyone.”

Now that her coastal granny-heavy feed has moved into cold weather, Nicoleta has given us plenty of Christmas gift options. Some ideas:

Coastal granny has everything to do with pumpkin spice and cozy cooking. Share your grandmother’s treasured soups and stews, pack a piece of Le Creuset cookware, find a collection of soup pots, a fancy wine decanter or a good wine bottle stopper. Even a large bottle of wine or olive oil would do.

So would a nice hot dish, an eye-catching pie plate, some biscotti or fancy tea, a set of tea towels. You can’t go wrong there with capturing the atmosphere. Etsy seller Claylicious sells a blue and gold ceramic egg tray for $87 that only offers a tour touch. Another Etsy seller, ZLATNA Porcelain, has a ceramic milk carton with a stopper in a white-and-black dotted design for $109.

The vibe isn’t limited to “coastal.” Give a wicker picnic basket, some pretty dried flowers in a vase, an outdoor or baking scented candle, a charcuterie board, an upscale set of soaps. How about a trip to Napa Valley? Nicoleta suggests Yountville in particular. Lex has spoken.

If Nicoleta is the grandmother of all things coastal, filmmaker Meyers is her muse – and Diane Keaton her patron saint. Pack a copy of Meyers’ “The Holiday,” “Something’s Gotta Give,” or “It’s Complicated.” They are full of coastal granny energy. Lex also likes the Garten kitchen. Garten creates his simple, sophisticated magic in a converted barn on his property in East Hampton, New York.

Looking for a sweet, free gesture? Put together a worthy playlist or just share the one Nicoleta dropped on Spotify. It’s a doozy, featuring Natalie Cole’s “This Will Be (An Everlasting Love),” “Sunrise” by Norah Jones and “Crazy Little Thing Called Love” by Queen. There’s James Taylor, Coralie Clement, Fine Young Cannibals, Michael Buble, Jason Mraz and more.

Coastal granny can be a peppery, roomy cashmere turtleneck or something cheaper but just as cozy from H&M. It can be a classic coat, a set of loafers or ballet flats, a nice warm scarf. Everything timeless – not trendy. A nice pair of over the knee boots would work. So would the perfect white T-shirt or a slouchy bag. Any classic worn effortlessly and with style reaches the coastal granny bar. Try one of these coat and jacket finds from

“Think everything in neutral tones,” said Etsy trend expert Dana Isom Johnson.

For the home, try a warm throw, an accent pillow, or a table top. Indoor-outdoor living is the name of the coastal mother game. Think what you would do on a wraparound porch. Read e.g. Get a Kindle. Backyards are also big in the coastal granny universe. A comfortable lounge chair set, perhaps?

Coastal Grandma, Johnson said, is “all about comfort and making sure things feel Zen and quiet and comfortable in the home.”

Some other sellers on Etsy, a global online marketplace, have also caught the sentiment.

Etsy shop Sea and Stable has turned oyster shells into blue decoupage chinoiserie jewelry holders and trinket bowls. Another, Jess by Jess Designs, sells colorful wreaths that are sealed to extend all the hydrangea, peony and rose goodness.

An extension of the seaside granny, Johnson said, is a top trend for the holidays on Etsy: crustaceans. White pearls have been around for centuries, but interest is high, she said. There has been a 44% increase in searches for pearls on shoes on Etsy, and the same for pearl bags or purses. The interest extends to festive decor and all things crustacean, Johnson said.

Etsy seller Melissa Ceramics handcrafts ceramic porcelain bowls with a pearlescent glaze on the inside. A set of three retails for $47.42. Another seller, Shop Noir Doux, sells a small vintage-style pearl shoulder bag for $105. Seller Lings Pearls Studio offers a handmade freshwater pearl hairpin for $12.28.

“Everyone,” Johnson said, seeks “to find inspiration from the sea.”

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