Chairish reveals its best-selling brand of the year (and breaks some resale myths)

A new report from Church says that Americans have bypassed the “dirty” factor of second-hand furniture purchases and are eager to snap up well-made, high-quality goods from the antique market.

The online antique furniture resale market has estimated that consumers will spend $22.2 billion reselling home furnishings in the next five years, according to the just-released 2022 Home Furnishing Resale Report. Digital channels will make up 28.2% of the money spent, up from 22.5% in 2021.

Consumers who shop for pre-owned chair furniture strive for high-quality goods that will last a lifetime, according to Chairish founder Anna Brockway. The best-selling brand of the year, based on units and dollars, was Baker Furniture. Consumers gravitated toward both the company’s historic Charleston collection and the Michael Taylor-designed 1970s line.

Other big brands include Henredon, Knoll, Ethan Allen, and Ralph Lauren, which represent different ends of the design spectrum.

The emerging brand of the year was Ligne Roset, with total product sales up 151% year over year. The Togo lounge chair, in any color, was the most requested Chairish item.

Items selling fastest on Chairish include George Smith chairs (they rarely come to the site but are recognized for their style and durability and are picked up quickly, Brockway said), tole topiaries, 19The tenth Century pine fenders under $2000, crystal chandeliers under $2500, scalloped rugs, antique lamps in colorful shades, original paintings under $500, Carlo Moretti glassware, freshly repainted glassware, sets of dining chairs A ladderback for less than $2,000.

The company also disproved two myths about reselling furniture. The first is who buys used furniture. Although it is assumed that young people are more likely to purchase pre-owned items, Chairish discovered through the survey that people of all ages are interested in purchasing pre-owned items, including 76% of those surveyed between the ages of 65 and 65. 74.

The second myth is that consumers only resell because of the price. Chairish has found that the higher a household’s income, the more likely a consumer is to resell for shopping. So it’s not a ‘necessity,’ said Brockway, ‘it’s a ‘desire’.

She said the company believes consumers are drawn to its retail model for its better value, greater selection of vintage pieces, faster implementation, immediate availability and more sustainable credentials because it keeps furniture out of landfills and is purchased in place of new pieces that use more resources. natural.

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