Co-founder Greg Brockway said he and his wife Anna started The Chair eight years ago because of their love of vintage and vintage furnishings.
San Francisco- Chairish, an online service selling vintage furniture, art, and home accessories, has released details of its inaugural study on the state of re-commercialization in the home furnishings industry.
“When we started Chairish eight years ago, our focus on antique and vintage furnishings was driven by our personal passion for unique style,” said Greg Brockway, co-founder and CEO of Chairish. “Over time, we—along with millions of other design lovers—have come to appreciate the practical and environmental benefits of recommercialization.”
Brockway said Chairish is committed to creating more sustainable home furnishings and the company feels it is important to share important findings of this research that impact the home furnishings industry.
Chairish partnered with Statista, a German company that specializes in market and consumer data, to run the survey. The company has used consumer surveys, official data, data sharing and secondary sources to analyze, model and forecast metrics including market share and volume.
Statista conducted a survey of 3,485 Americans about the re-trade and retail market for furniture and home goods. Additional sources for the survey included internal chair community data and independent secondary research.
Key findings include:
- Resale home goods and furnishings can be found in 66% of American homes according to the report.
- Online sales of furniture and homewares reached $36.1 billion in 2020, up 41% from 2019.
- 70% of shoppers plan to continue buying pre-owned products online after COVID-19.
- 86% of shoppers say they love looking for pre-owned, vintage, and antique home furnishings.
- 80% of shoppers say quality is important when choosing pre-owned furniture and home décor, as higher-quality goods last longer in a circular economy.
- 44% of millennials have resale pieces of furniture.
- 31% of Millennial and Gen Z consumers said the pandemic has increased their interest in buying used, vintage, or vintage furniture online.
- A majority of respondents from each generation expect retailers and brands to become more sustainable in the future.
The survey shows that reselling is becoming increasingly popular for aesthetic reasons—76% of shoppers say they love pre-owned home decor because of the uniqueness and uniqueness of the pieces. And 44% of Generation Z expect they will resell their home furniture in the future, especially as they prepare for home ownership.
Chair’s research shows that the resale furniture industry is booming and is expected to grow by 54% over the next five years. Since its founding in 2013, Harish has “re-distributed” over 550,000 pre-owned items and in 2020 the company has seen a 60% increase in sales.
Brockway also announced that Chairish offsets 100% of its estimated carbon emissions from shipping in the US and expects to offset 588 metric tons of carbon emissions over the next year, which is equivalent to recycling more than 25,000 bags of waste or planting 9,700 trees.