Ashley’s Hope to Dream Program Hosts La Crosse Area’s First Event

This press release is submitted and shown here in its original, unedited form by Furniture Today.

Hope to Dream Partnered with the Boys and Girls Club of Greater La Crosse and the UW-La Crosse men’s basketball team to provide 30 beds for underprivileged children in the area

ARCADIA, Wis. – On Wednesday, April 27, Ashley, North America’s largest retail furniture store brand, partnered with the Boys and Girls Club of Greater La Crosse and the University of Wisconsin-La Men’s Basketball Team Crosse, to provide a new bed for 30 local children. The event provided recipients and their families with a fun night of carnival games, food and prizes, followed by a surprise bed reveal. This is the organization’s first bed donation event in the La Crosse area.

“Every child deserves to have their basic needs met. Getting a good night’s sleep is extremely important for physical and mental well-being,” said Jake Erickson, CEO of the Boys and Girls Club of Greater La Crosse. “There are kids in our community who don’t have a bed to call their own. We are proud to partner with Ashley’s Hope to Dream program to provide 30 beds for our members in need.”

Each of the recipients received a brand-new Ashley Sleep Bed, including: a single mattress, bed frame, sheets, pillow and duvet, plus gift bags. Recipients were selected through a nomination process, as well as working with community resources (school districts, faith-based and community organizations, etc.). Since 2010, Hope to Dream has donated more than 125,000 beds to children in need in the US and Canada.

“It’s so easy to get excited about helping local kids achieve their dreams. What could be better than being part of a program that allows dreams to happen by providing a new bed?” said Kent Dernbach, head coach, UW-La Crosse men’s basketball. “UWL Men’s Basketball is fortunate to be part of an event with Ashley, giving the kids a good night’s sleep. We all know how important rest is for top performance, on and off the court. It’s amazing to help provide this to the La Crosse community.”

Other community sponsors of this event included: Pogy’s Catering, Gillette Pepsi of La Crosse, Elite Rewards, Interstate Sound, Fanatics and Hilltopper Refuse & Recycling Service.

Hope to dream – Ashley believes that every child deserves a good night’s sleep. Founded in 2010 based on this guiding principle, Ashley’s Hope to Dream program provides beds for underprivileged children in the US and Canada. A portion of the profits from each mattress purchased at a participating Ashley store helps pay for a bed for a child in need. Since its inception, more than 125,000 children have received a brand new bed. Those wishing to nominate a child can visit or request an electronic application by sending an email to [email protected] In-store apps are also available at participating locations.

Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest retail furniture store brand in North America and one of the best-selling furniture store brands in the world, with more than 1,075 locations in 64 countries. Start today designing the home of your dreams. Visit Ashley online at “Like” Ashley on Facebook, follow us on Twitter and Instagram, or view our design-focused boards on Pinterest.

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