Amazon’s new neutral aesthetic home accessories store is here

Calming and airy neutrals are in demand when it comes to home furnishings and decoration. Just look at Kim Kardashian’s beige-filled home, or any other Kardashian home, for proof. And now there’s an incredibly easy way to find the chic and classic look for your own home.


The largely monochromatic approach, made up of creamy whites, beiges and browns, has been dubbed a “neutral aesthetic” and can now be found all over Pinterest. The phrase has also exploded in search results this year, according to Google Trends. Amazon even launched a new Warm Neutrals home store dedicated to the trend that’s full of affordable furniture and accessories, further bolstering its popularity — and pieces start at just $10.



Neutral aesthetic home decoration


Almost everything in Kim’s house, except the children’s rooms, is cream. Even her pantry is a tribute to beige. Other celebs are also drawn to this craze. You’ll even find examples galore in the homes of Jenna Dewan, Travis Barker, and Hannah Brown, all of whom have recently given fans glimpses of their homes.


As the name suggests, the trend is all about mixing shades of white, beige and brown in a way that creates a serene and inviting feeling. And for those who find beige boring, know this: it’s not just about light, drab shades.


There are several ways to add interest through materials, patterns, and shapes. Furniture with dimensional or eye-catching materials, such as bouclé armchairs, rattan-covered consoles, and velvet chairs, are a few easy ways to brighten up the room with neutral colors.


Amazon

Buy it! Babyletto Madison Swivel Boucle Chair, $499; amazon.com


Amazon

Buy it! Recaceik rattan dresser console table, $220; amazon.com


The Amazon store also has curved sofas, which Pinterest says is another big trend in the home this year. This is one way to make a seemingly simple neutral sofa, like this minimalist cross section, feel fresh and fun. Chairs with rounded backs, arms and seats are another way to achieve the same look.


Amazon

Buy it! Acanva Modern Curved Chaise Longue, $2,209; amazon.com


Linens with all kinds of texture can add warmth. Think: linen curtains in elegant shades, bamboo window treatments, fluffy ivory accent pillows, plush and creamy corduroy pillowcases and chunky knit blankets.


Amazon

Buy it! Jinchan Linen Curtain Set, $39.99; amazon.com


Amazon

Buy it! Home Brilliant Cream Pillow Corduroy Pillowcase Set, $20.99; amazon.com


The new Amazon store also has a hefty dose of black accents to add contrast. A taupe headboard trimmed with black, a coffee table with a mix of dark woods and rattan, and modern art with inky subjects are just a few pieces that add instant punch by juxtaposing the lighter neutrals. And a similar effect can also be achieved with navy and charcoal.


Amazon

Buy it! Harmati Wooden Rattan Coffee Table, $109.99; amazon.com


Amazon

Buy it! Signwin Framed Wall Art Set, $69.59; amazon.com


And the trend extends beyond the living room. It’s also a great way to approach a bedroom, especially for those who want their sleeping space to feel relaxed and calm. Furnishings and textiles in shades of oatmeal, sand and ivory, especially bed linen, rugs and window treatments, can make your bedroom feel more like a special retreat.




The recently launched home section offers decor and other inexpensive finds for those wanting to try the trend in small doses first. With prices starting at $10, you can order a few accessories today and have them delivered to your home in a few days. No expensive investments or home projects required. Head over to Amazon’s new storefront to browse the entire range, or start shopping with the finds below.


Amazon

Buy it! Joybase Mid Century Modern Recliner, $258.99; amazon.com


Amazon

Buy it! Cozayh Rattan Minimalist Nightstand Side Table, $209; amazon.com


Amazon

Buy it! Hithos Gold Cream Upholstered Bed Frame (Queen), $199.49 w/coupon (orig. $209.99); amazon.com


Amazon

Buy it! Duomay Boucle Accent Barrel Chair, $275.49 with coupon (originally $289.99); amazon.com


Amazon

Buy it! Elrene Home Fashions Linen Check Curtain, $44.99; amazon.com


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