According to experts, these are the 6 best stores to deal online this Black Friday.

STATEN ISLAND, NY — Black Friday deals have been announced, and some of the hottest sales are happening online. So which stores offer the deepest discounts?, a website dedicated to helping consumers find legit online savings, has released a breakdown of this year’s best Black Friday deals, highlighting six stores that are bringing in discounts.

Need a TV, suit or Apple watch? You might want to check out these six retailers on Black Friday:

1. Amazon

According to Julie Ramhold, consumer analyst at, the online retailer may be the source of hidden gems. The best savings can be found in Amazon’s Lightning Deals, which are popping up every day during the Black Friday season. But to monetize them, you must be a Prime member, and you’ll need the time and energy to watch them – because they move fast, Ramhold said.

Hottest deals: Dealnews estimates that Fire tablets could be up to 50% off this year, while certain Fire TV Sticks could cost as little as $18. Echo devices? You can find previous generations with smart lights or plugs for around $20, and the latest Echo speaker can drop to $50 for Black Friday. Amazon’s line of Alexa electronics may also see discounts of up to 50%.

2. Best Buy

DealNews named Best Buy as its top Black Friday contender because the retailer has a holiday rep that offers tons of discounts on TVs and devices, particularly those from Apple that aren’t usually discounted.

Hottest deals: “Last year, Best Buy dropped up to $1,000 off select Apple products in mid-November,” said Ramhold, detailing the savings on the latest iPhones, MacBooks, and Apple Watches: what was new at the time $900 off iPhone 13 Pro, $500 off MacBook Pro computers and $150 off select iPad Pro models. The retailer has also offered prices as low as $140 on 39-inch television sets and has seen impressive discounts on LG’s big-screen models as well.

There’s no guarantee that the same products will be discounted again this year, but it’s worth watching.

3. eBay

If you’re not bothered by refurbished or open-box electronics, there are some impressive Black Friday online deals on eBay. DealNews suggested you check out the “Brand Outlet” section of the site, an under-the-radar section where you can shop for great deals directly on products from Adidas, Louis Vuitton, Dyson, Bose, KitchenAid, and more. Brands like Dyson, ASICS, Herman Miller and Milwaukee Tool offered great deals last year, and many certified refurbished products from Acer and Bosch were also featured.

Hottest deals: Ramhold said one of the most important deals to watch on eBay is a coupon you can redeem site-wide. Last year, eBay got 20% off via a code that also provides free shipping. A 2021 Brand Outlet-exclusive deal got up to 80% off clothing, computers, gadgets and watches and included brands like Louis Vuitton, Rolex, Cartier, Lenovo and Bissell.

4. Kohl’s

Kohl’s has been increasing its digital presence over the past few years by offering hefty discounts on household items, all of which allows shoppers to earn the coveted Kohl’s Cash.

Hottest deals: Last year, three Toastmaster devices sold for a total of $6 if shoppers redeem coupon codes and postal discounts. Many home decor items also had single-digit prices, and some hoodies and boots sold for under $20.

5. Macy’s

All of this store’s knock-on sales are available online – a rare occurrence in the Black Friday retail business.

Hottest deals: Small kitchen appliances are of great interest here. Last year, deals included small appliances from brands like Hamilton Beach and Bella that cost between $8 and $10 each. And if you’re in need of a suit, take a look at the men’s section: Last year, designer brands like Calvin Klein, Tommy Hilfiger and DKNY were discounted between 50% and 80%. Pillows, double-sided sherpa covers, and eight-piece duvet sets may also be discontinued in 2022, according to DealNews.

6. Target

During the 2021 Black Friday season, offered a number of special deals. Dealnews reports that more are ready for 2022.

Hottest deals: “Expect Target Black Friday deals to include things like $4 DC action figures, $5 Disney dolls, and up to 50% off toys in general,” he said. “The retailer will likely have ‘buy two get third free’ promotions applicable to Nerf toys, other games, events, books and movies.” The site said category discounts should also be large. Deals can include up to 40% off bed and bath, up to 30% off ugly holiday apparel, up to 40% off Christmas trees, and up to 10% off Target gift cards.


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