Abraham Nasser immigrates to San Francisco from Lebanon and moves with his family to the upstairs of their convenience store on 18th Street and Collingwood Street in the neighborhood later known as the Castro District.
A year after the great earthquake and fire of 1906, a customer asks Nasser to expand his business by projecting moving images onto a blank wall at the back of the store. The retailer agrees.
With more people showing up to watch movies than to run errands, Nasser puts his seven sons in charge of running a nickel odeon, the Liberty Theater. The burgeoning film empire would soon include the Alhambra on Polk Street and the New Mission, along with its crown jewel the Castro Theater just a few blocks away.
The Nasser brothers relocated their company to a 600-seat theater at 485 Castro St., which would become Cliff’s Variety in 1971.
The 1,407-seat Castro Theater opens June 22 at 429 Castro St.. Mayor James “Sunny Jim” Rolph attends the screening of Paramount’s silent race car movie “Across the Continent,” starring Wallace Reid (pronounced on morphine, the star dies in a sanitarium the following year in an attempt to get rid of the habit). A full-page article in The Chronicle praises the $300,000 movie house designed by architect Timothy L. Pflueger. In Spanish Baroque style with an ornate plastered facade and large auditorium, it is hailed as an ‘indication of great progress’. Pflueger will later design the Paramount Theater in Oakland, as well as the Pacific Coast Stock Exchange in San Francisco, the Pacific Telephone Building in SoMa, and the Top of the Mark in Nob Hill.
A dispute arises between theater owners and orchestra musicians, who at the beginning of the talkies era are given a two-week notice period that they will be replaced by a sound system. The performers and their union are accused of planting 35 scent bombs in both the Castro and the Alhambra and Royal theatres, which are also operated by the Nassers.
Castro’s famous neon sign and art deco tent were installed after a small electrical fire in the theater. Pflueger also makes other decorative upgrades while on the job, such as adding the sunburst chandelier to replace the original parchment fixture destroyed by the fire.
The Fox Theater at 1350 Market St. in San Francisco, the largest movie house on the West Coast with 4,650 seats, is being demolished.
The Castro Theater is called San Francisco Historic Landmark No. 100, although it has fallen into disrepair and is struggling financially. The Nassers leased the theater to Mel Novikoff’s company Surf Theaters, which is changing the format into repertory cinema, leading to special first-run presentations, foreign films and festivals. The theater, which has survived from second-run blockbusters to date, is also introducing LGBTQ programming.
The organizers of the San Francisco International Film Festival announce the schedule for the 21st annual event to be held October 5-16. Director Sydney Pollack’s “Bobby Deerfield” opens the festival at the Masonic Auditorium. Festival director Claude Jarman said films would be shown for a second night at the newly renovated Castro Theater in response to a request from Mayor George Moscone to screen films at a neighborhood theater.
Ray Taylor and his sons begin building Castro’s signature Wurlitzer pipe organ, a project that will take three years to complete. Once installed, the organ will provide a musical prelude to “San Francisco” ahead of community events and movie screenings. But it remains privately owned by Taylor.
Founded to support the LGBTQ film industry, the non-profit Frameline makes the Castro Theater its home. The opening night of the San Francisco Lesbian/Gay Film Festival will see the world premiere of “Greetings From Washington, DC,” about the 1979 march on the Capitol. The theater will also be home to festivals such as the San Francisco International Film Festival (SFFilm), Noir City, and the Silent Film Festival.
In Castro is the world premiere of Arthur Bressan’s ‘Buddies’, the first film about the AIDS crisis. David Hegarty is called the main organist of the theater.
After Novikoff’s death a year earlier, Blumenthal Theaters takes over the lease with programmer Anita Monga, who maintains the eclectic booking policy he has initiated.
The chandelier falls at 5:04 p.m. on Oct. 17, as the Loma Prieta earthquake rocked the Bay Area. The theater is empty but has structural damage to the rear wall.
The San Francisco Gay Men’s Chorus introduces its Home for the Holidays concerts at the Castro on Christmas Eve.
Filmmaker and event producer Marc Huestis presents his first celebrity program in Castro, the disaster film “The Poseidon Adventure” with star Carol Lynley in attendance. Huestis will host stars like Debbie Reynolds, Justin Vivian Bond, Patty Duke, Jane Russell, John Cameron Mitchell, Tony Curtis, Kim Novak and others at popular events for the next three decades, earning it the moniker “The Impresario of Castro Street.” In 1996, Huestis hosted the theater’s first John Waters Christmas event, a performance that the artist tours annually.
The Castro is undergoing another round of renovations as the Nasser family resumes operation of the theater. Among the upgrades are new seats, projectors and a sound system. The stage has also been expanded, allowing for more diverse live programming, including comedy shows, community events, and drag queen-hosted screenings of camp film classics. The closed Alhambra reopens as a Gorilla Sports fitness center.
Sing-along events are launched in the spring with Joe Wicht and Connie Champagne leading “The Sound of Music,” which becomes an annual tradition. Laurie Bushman and Sara Moore eventually take over the sing-along, adding other big screen musicals and animated Disney favorites to the rotation.
The facade has been repainted and the neon sign restored for the shooting of Gus Van Sant’s biopic ‘Milk’, in which the Castro Theater and the surrounding neighborhood feature prominently. The film about California’s first openly gay elected official, San Francisco Supervisor Harvey Milk, will have its world premiere at the Castro in November, with star Sean Penn in attendance.
Keith Arnold is named General Manager of Operations, bringing movie booking back home and expanding the breadth of theater programming. Drag artist Peaches Christ moves her popular cult film series ‘Midnight Mass’ from the closed Bridge Theater to the Castro to present ‘Mommie Dearest’. Christ becomes another much-loved presenter at the theater, often bringing together the biggest personalities of the San Francisco drag scene and contestants from “RuPaul’s Drag Race” onstage to perform films from “Death Becomes Her” and fan-favorite “Showgirls” ( with a free lap dance with every major popcorn) to the critically acclaimed documentary ‘Grey Gardens’.
The Castro Theater celebrates its 90th anniversary weekend with a pair of classics, “Citizen Kane” and “Gone With the Wind”, preceded by “Mary Poppins” and a noir double bill, introduced by Noir City Film Festival director, writer and television host Eddie Muller : “The Big Sleep” and “Where Danger Lives.”
The Wurlitzer organ is being removed at the request of the house organist, David Hegarty, as the necessary repairs are becoming too costly. It is temporarily replaced by a two-key electronic organ.
The theater plays host to the funeral of Gilbert Baker, creator of the iconic rainbow Gay Pride Flag.
Plans have been announced to install the world’s largest hybrid organ in the theater – a custom-built instrument that uses both traditional and digital organ technology to reproduce orchestral sounds.
The Castro Theater is closed due to the coronavirus pandemic. That spring, artist Mace covered the boarded up cash register with murals honoring essential workers.
“The Matrix: Resurrections” makes its US theater premiere with director and part-time San Francisco resident Lana Wachowski, along with stars Keanu Reeves, Neil Patrick Harris and Carrie-Anne Moss walking the green carpet. Castro Street is closed to traffic between 18th Street and Market Street.
Berkeley-based concert promotion company Another Planet Entertainment announces it will acquire the operations of Castro, which will remain owned by Bay Properties Inc., controlled by Elaine Nasser Padian and Steven Nasser. CEO Gregg Perloff tells The Chronicle his first assignment is to modernize the theater after years of vandalism and neglect. He also reassures fans that the company hopes to continue hosting the events that defined the venue — and then some.