3 Front Door Colors That Can Help Your Home Sell For More, According to Zillow

Even before a buyer gets out of his car, he is already assessing the house. They examine the lawn, look at the walkway, look at the architectural details and consider whether the entrance gives them that ‘I’m home’ feeling. And get this: Recent data from Zillow has shown that potential homebuyers are: special sensitive to the color of the front door. Although it’s a minor detail, it makes sense when you think about it.

“The front door is a welcoming place and offers an attractive appearance,” notes Lance Thomas, chief designer of Thomas Guy Interiors. “Colors of the front door can already create an atmosphere before someone enters the space. Many buyers also want to buy a ready-to-move-in home, and that is [technically] starts at the front door.”

How a front door affects the sale price

While the color of a front door comes down to aesthetics, it can ultimately affect a home’s selling price. In fact, Zillow’s 2022 survey found that potential homebuyers said they would pay about $6,500 more for a home with a desired paint color. On the contrary, survey participants said they would pay about $6,500 fewer for a house if the color of the front door was considered undesirable.

Zillow’s survey included 1,549 participants from across the US who bought a home in the past two years or plan to buy a home in the next two years. The participants were shown an image of a front door of a house, along with four images of the interior of the house. Participants were shown one of 11 different front door colors, but all interior images remained the same. They were then asked how much they would be willing to pay for the house. The upside is that while paint is a relatively minor factor in the set of things, it’s clearly something buyers – unconsciously or otherwise – consider when valuing their potential new home.

“Our behavioral scientists believe this is because buyers navigate a complex environment with a lot of uncertainty,” said Amanda Pendleton, Zillow’s housing trends expert. “We don’t buy houses every day, so our brains are trying to take in a lot of information about a topic that we’re not familiar with, and so certain cues like color have more influence on our decision-making.”

The 3 best colors to paint your front door

Whether you’re preparing to sell your home or just want to boost its appeal, these three front door paint colors are considered the best.


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In Zillow’s research, a black front door took home the highest bid price. On average, potential buyers said they would pay $6,449 more for a home with this bold, eye-catching color. Pendleton says, “In the right house, a glossy new coat of black paint feels classic. It’s a high-contrast color, so it really pops and makes a front door stand out.”

Thomas agrees, noting that a black door is a classic choice that won’t go out of style and makes a home look fresh and sophisticated.

slate blue

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A black front door was the runaway favorite in Zillow’s research, but slate blue also appealed to many would-be homebuyers. Most of the survey participants said they would buy a home with a slate blue front door and pay about $1,537 more for it.

“Slate blue is a calming color from nature, reflecting the larger color trends we are currently seeing in design,” says Pendleton. “This chalky blue with gray undertones feels contemporary and inviting.”


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If you want to make a good first impression on home buyers, olive green is another earthy neutral to consider painting your front door. This was the third most popular color in the Zillow survey, and buyers said they would pay about $969 more for a front door painted this color.

Front door paint colors to avoid

Of course, home buyers may find certain front door colors off-putting, which can affect the sale price or potentially cause a buyer to walk out completely.

pale pink

A millennial pink door only appeals to a small segment of the population, making it a poor choice if you’re getting ready to sell. In Zillow’s study, some participants described homes with a pale pink front door as “a little shabby.” In addition, buyers said they would pay $6,516 less than expected.

cement grey

Cement gray front doors received the lowest overall score in Zillow’s survey. Although it is a neutral color, it can be seen as dated and lacking personality, sophistication and charm.

While many factors determine the final sale price of a home, it can be worth giving your door a nice refresh.

“Most sellers make two home improvements before listing it, and painting is one of the most common projects they take on,” Pendleton notes. “Selecting the right paint color for the front door can help sellers appeal to more buyers and potentially increase their profits.”

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